How to Optimise for ‘Multisearch’ & Google’s AI-Driven Search Combinations

The Introduction of AI-Driven Search

AI factors that need to be considered when it comes to your SEO strategy now include how your content engages the user. Search engines now use engagement signals to determine the quality and relevance of your content. This means search engines now use scroll depth, dwell time, and click through rates to determine content quality, making user experience and relevance the heart of successful SEO strategies.

Pro Tip: Optimise your content based on user intent, rather than keywords. AI is able to understand related concepts and synonyms, which means you need to focus beyond keywords, thinking about the context of the search.

At Genie Crawl, we recommend you take the following actions:

• Ensure content answers the intent behind your target audiences search query
• Use semantic SEO and include a FAQ section
• Publish high quality, relevant, and original content 
• Monitor user engagement

Technical SEO and AI-Driven Search

Technical SEO makes it easy for search engines to crawl and index your website, ensuring you are ranked in search results accurately. With AI search, technical SEO has become more important than in the past. AI algorithms prioritise site performance and accessibility. 

At Genie Crawl, we recommend you take the following actions:

• Optimise for mobile 
• Focus on page speed
• Ensure your site is HTTPS secure
• Use Schema Markup / Structured Data, helping AI understand the context of your content
• Focus on site structure
• Pay attention to Core Web Vitals
• Take note of user engagement

How to Structure Content for Multisearch and Google's AI Driven Search

How your content is structured makes a sizeable impact on AI driven search results. AI needs to understand the context of your content. When your structure is well-structured, it improves user experience, while helping AI algorithms identify the relevance of your content:

• Provide clear and direct answers to your audiences questions
• Descriptive heading and subheadings, using your targeted keyword 
• Make use of bullet points, lists, and tables
• Provide context
• Ensure your content is easy to read and scan 

Conclusion

Artificial Intelligence (AI) is here and it's here to stay. This means the success of your digital marketing campaign is now hinging on SEO best practices, using AI-driven strategies. This involves focusing on user intent, ensuring your technical SEO is up to scratch, while structuring your content effectively. The SEO landscape is going to continue evolving, especially with AI in charge. As you adapt and stay ahead of development, you can increase website traffic, boost user engagement, and increase conversions. Contact Genie Crawl now to help your brand remain visible in multisearch and Google's AI-driven search. Complete our online contact form now to secure a free evaluation and quote.