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How to Optimise for "Near Me" Searches and Local Customers
The rise of “near me” searches has businesses looking for ways to reach this audience. With the rise of mobile devices, more uses are searching for products and services close to their location. Google and other search engines are responding to these queries by prioritising search engine optimisation (SEO). As a result, businesses need to optimise for these results effectively.
If you have not optimised your website for “near me” searches, then you could be missing out on valuable customers.
Many businesses are under the impression that when they have a physical address, they will automatically be displayed in “near me” searches.
Unfortunately, it is not that easy. You need to optimise for “near me” searches:
There are a few strategies you can use to optimise for “near me” searches, including:
This is your first step to appearing in “near me” searches. Claim or create your Google Business Profile, formerly called Google My Business. Ensure you complete every section correctly and consistently, this includes operating hours, NAP (name, address, phone number), and description. Be sure to add high quality images and videos to add a visual element to your listing.
Ensure you add local and “near me” keywords in your content. This includes long-tail keywords, city or town names, optimise meta tags and descriptions, and create location-specific landing pages.
Google wants to provide its users with the best online experience, this means this search engine giant will prioritise websites that have strong local relevance in local search results. Some effective tips in improving your website's local SEO includes adding an interactive map with your business location, creating local content, schema markup, and ensuring your site is mobile responsive.
Local listings and citations, can be adding your business to top local directories, such as Yelp, Yellow Pages, and others. Ensure consistency with your Google Business Profile to ensure credibility. In order to optimise for “near me” searches, you will need to ensure your NAP information remains consistent across all platforms, listing in high authority directories such as Yelp, TripAdvisor, and Apple maps.
This is an essential step to your “near me” optimisation success. Online reviews play a major role in local search rankings, boosting customer trust and loyalty. Many consumers will trust online reviews as much as they do a personal recommendation, which is why you shouldn't only ask for reviews, you need to manage them effectively.
This involves asking happy customers to leave a review, respond to positive and negative reviews, and showcase reviews on your website to boost credibility and trust.
Voice search has become very popular in recent years with the rise in smart assistants, such as Google Assistant, Siri and Alexa. Voice search optimisation is also important to ensuring you are visible in “near me” results.
Remember to use conversational keywords, answer common questions, and focus on local intent.
Are you ready to push your business forward online in “near me” searches? Do you have a physical location and want to reach your local community? Contact Genie Crawl today for a free evaluation and quote. Start attracting local customers without delay with our customised local SEO strategy.
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