How to Optimise for Voice Search in 2025

Why Optimising for Voice Search is Important

Voice search is here to stay, so if you haven't already, now is the time to optimise your site for this new user preference:

• 29.2% of internet users in the UK use voice assistants weekly
• 22.1% of internet users in the UK use voice assistants when searching for information
• 8 in 10 UK consumers use voice search monthly
• 42% of UK consumers use voice search daily
• Consumers using voice search are more likely to make a purchase

How to Optimise for Voice Search in 2025

Voice search optimisation, as with any SEO strategy, takes time and effort:

Long-tail Keywords

When optimising for voice search, your content needs to focus on how your users speak, rather than how they type. This is a major difference to what you may be used to. This means focusing your strategy to include long-tail keywords and full-sentence questions that your audience are likely to ask.

Be sure to include short-tail keywords to balance your optimisation efforts, helping you reach your target audience.

Create Content Answering User Questions

Voice search users are often on the go and are looking for quick answer to their questions, therefore, you will want to create content that answers their unique questions. 

We also recommend creating a FAQ section, where you can answer the most common questions relating to your brand, products, and / or services.

Optimise for Local SEO

Local search engine optimisation (SEO) helps to drive traffic to your local business and it's essential for voice search. People often use their mobile devices for voice search, on the go, searching for products and services in their local area. When you optimise for local, you are able to connect with this audience that is already ready to make a purchase.

When you optimise for local SEO, you also increase your chances of ranking for “near me” searches

Mobile Responsive

It's essential that your website is mobile responsive, aligning with Google's Mobile-First Indexing. Remember, over ninety percent of internet users around the world use their smart phones when searching for products and services. When your site is mobile friendly, you ensure Google's crawlers are able to crawl, index, and rank your pages accurately.

Site Speed and Performance

Users today expect a fast loading website that is easy to navigate, finding what they are looking for seamlessly and intuitively. Google has prioritised page speeds as part of its user experience, therefore you want your site to load within three seconds to reduce bounce rates, while meeting your voice search audience.

Conclusion

Voice search continues to rise, showing how users access websites throughout the world. Implementing voice search optimisation into your SEO strategy helps you reach your voice search audience, helping to improve visibility and online success. Don't get left behind, gain a competitive edge today by contacting Genie Crawl right away.