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How to Optimise Landing Pages for Both PPC and SEO
When your landing pages are well designed and optimised, it provides you with an opportunity to make a great first impression on your potential customers. Whether you are running a search engine optimisation (SEO) campaign or a Pay-Per-Click (PPC) advertising campaign, your landing page is the first point of contact a potential customer has with your brand.
When your landing pages are busy, difficult to navigate, and not relevant to the search query, chances are your potential customers will abandon your site, increasing your bounce rate, that has negative implications on your search ranking.
Optimising your landing pages is a process that improves the design, layout and user experience of your pages. It should enhance user experience, helping you acquire loyal customers. The aim it to ensure your pages are focused and compelling, ensuring they add value. When your landing pages are optimised for success, it provides visitors with information that persuades them to take a desired action.
Your landing pages for your PPC campaign require refinement, ensuring that they provide optimum performance, offering you the best return on investment.
Ensure your landing pages and your adverts focus on the same keywords and are relevant to the products or services you provide. It's essential to use the same targeted keyword in your advert and landing page, improving your quality score, providing a consistent message.
It is also important when creating landing pages for your PPC campaign that they are tailored to your target audience, providing solutions to their pain points. Creating a few personas, helps you match language and tone of voice. Focus on what audience you want to reach and what language you should use.
While it may not be too difficult to get visitors to your landing pages through PPC campaigns, it's more difficult to get them to take a desired action. Your desired action may be completing a contact form, subscribing to a service, or making a purchase. When you add a clear and compelling call to action on your landing pages, the more likely your visitors will convert.
Search engines use crawlers or bots. These work twenty four hours a day crawling and indexing landing pages, adding them to a large database that the search engine uses when a person types in a query. Optimising SEO landing pages includes using relevant keywords with high quality and valuable content, along with on-page optimisation to help search engines understand the context of your content, helping to improve visibility online.
What does this mean? The important landing page elements that will encourage your visitors to convert should be placed above the fold. Above the fold means that the visitor does not need to scroll down to find out more. This should include a clear call to action, along with strong and compelling headlines.
When it comes to your landing pages for SEO, do not guess. If you want to achieve success, you need to ensure you provide informative, high quality, and valuable content, showing your visitors you know what you are talking about. Remember to use your keywords naturally throughout the content.
Online consumers today are wise and they will not simply take the word of your business if they have never worked with you before. Adding social proof for products and services is an excellent opportunity to put your clients minds at ease, showing your business as trustworthy.
Landing pages are vital to the overall success of your digital marketing campaign. They are the first interaction many customers have with your business, so it's essential you put your best foot forward. If you need help with the optimisation of your landing pages, get in touch with the talented team at Genie Crawl today. We are rated the Number One SEO and Google Ads marketing agency.
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
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