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How to Optimise PPC Ads for Mobile Devices
The use of mobile devices continues to rise, which is why you want to optimise your Pay-Per-Click (PPC) campaign for mobile devices. Mobile users are not accounting for a large portion of online searches. By ensuring your adverts and landing pages are mobile-friendly, you can improve your overall campaign performance.
Mobile traffic is now accounting for more than half of online searches, making it important for your PPC campaign. If your adverts are not optimised for mobile devices, you could be losing valuable customers due to poor user experience, such as difficult navigation, slow loading pages, and incorrect advert formatting.
Mobile friendly PPC campaigns are important because:
In order to create a mobile PPC campaign, there are some important elements you will need to optimise to ensure your advert and landing page aligns with mobile devices. These include:
It's important to ensure your advert copy is concise and tailored to mobile browsing habits. Mobile users are typically on the go when they check their phones, therefore they do not have the time to read a lot of text. It's important to get to the point with your ad copy.
Make use of mobile bid adjustments to ensure you boost the performance of your campaign and reach the right targeted audience. You can increase or decrease your bid based on how your advert performs on mobile devices.
A mobile-optimised landing page is important to increase the chance of a conversion. When users click on your advert, finding it slow or difficult to get around the landing page, they are likely to abandon your site. Ensure your landing pages are responsive, working with any device and any screen size.
Advert extensions can help to boost the visibility and functionality of your adverts. Extensions, such as location, call, or site link extensions give your mobile users more options to engage with your brand.
In order to ensure your PPC campaign is optimised for mobile devices, you will want to ensure you follow the PPC ads best practices recommendations, maximising your campaign performance and return on investment:
Optimising PPC ads for mobile devices is essential to reach your target audience in today’s mobile-driven world. When you create mobile friendly advert copy, bid adjustments, and provide a seamless landing page experience, you can improve your quality score and conversion rates to get the most out of your budget. Get in touch with Genie Crawl today for assistance with your Mobile-friendly PPC campaign
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