How to Optimise Product Pages for Google and Bing

The Importance of Optimising Product Pages

Some of the reasons to optimise your product pages for Google and Bing, includes:

• Improved visibility in search results
• Attract motivated buyers already looking for products you supply
• Sustainable, long-term traffic

How to Optimise your Product Pages using SEO Best Practices

Following SEO best practices, you can optimise your product pages for Google and Bing effectively, enjoying the benefits search engine optimisation provides:

Keyword Research

Every successful SEO strategy starts with effective keyword research and analysis. This means focusing on buyer intent, searching for words and phrases that your audience use when searching for your products online.

Use short-tail and long-tail keywords in your product pages, helping you reach your targeted audience. Long-tail keywords are specific, with less competition, but higher conversions.

Optimise Product Names and Descriptions

You will want to use your targeted keyword to optimise product names and descriptions. Product names are essential elements of your product page, they tell the search engine what the page is about, while enabling visitors to know what pages they are viewing.

Product descriptions, on the other hand, are essential to convert your store visitors into customers. Descriptions need to be engaging, providing information on product features and specifications, along with communicating the value of the product. 

Meta Tags and Descriptions

Your title tag and meta description are important parts of a successful SEO strategy. This is what Google and Bing display in search results and what your audience sees. It is what encourages potential customers to click on the link and visit your ecommerce store.

Title tags should be no more than 60 characters and incorporate your targeted keyword
Meta descriptions should be no more than 150 characters and should be attention grabbing, using targeted keyword, encouraging clicks. You can use terms such as “learn more,” “shop now,” or “free delivery.”

Images

Google has stated that fifty percent of consumers say images help them make a decision when buying online. You will want to add high quality product images from various angles. It's important to bear in mind that images can contribute to your website size, slowing down page loading times, which negatively impact your SEO efforts. Ensure your images are optimised for SEO to ensure your product pages load quickly and effectively.

Add a FAQ Section

When you add a Frequently Asked Questions (FAQ) section to your product pages, you are able to answer the most common consumer questions. This improves user experience, while helping you appear in rich snippets on Google. FAQ helps your product pages rank for long-tail keywords. 

Internal Link Building

In order to improve user navigation and improve your ranking in search engine results pages, you are going to want to link your product pages to each other. When done correctly, this provides visitors with a seamless experience, enabling them to explore other products you supply that may be of interest to them. Internal linking should be done strategically, linking to relevant product pages within your own website.

Conclusion

Search engine optimisation is a long-term process that involves ongoing monitoring and adjusting. The results take time, but once up and running, it offers long-term and sustainable results, driving quality traffic to your website, while boosting your credibility. If you need help optimising your product pages for success, get in touch with the SEO experts at Genie Crawl today.