Your product pages are essential, they are responsible from taking interest and turning it into action. When your product pages are optimised for Google and Bing, you have a twenty four hour sales representative working behind the scenes, capturing your audiences attention, engaging with them, and converting them at any time of the day or night.
Optimising Product Pages for SEO
You need an effective search engine optimisation (SEO) strategy in place, enabling you to optimise your product pages for Google and Bing. SEO strategies enable search engines to crawl and index your product content effectively, increasing your visibility in search results. This has a major impact on your business as a whole. When you are visible online, you reach your targeted audience, increase traffic to your online store, and boost conversions.
Effective strategies include:
- Keyword research – identify keywords and tools your customers search for online
- Optimised title tags and meta descriptions – ensure your title tags and meta descriptions are attention grabbing, include your targeted keyword, while ensuring it is relevant
- Product descriptions – write unique, high quality, and detailed product descriptions that incorporate your keywords naturally. Avoid duplicate content.
- URL structure – ensure your URL structure is concise, clear, and incorporates your chosen keywords
- Use alt text – describe your images for alt text, incorporating your keywords
How to Boost Conversions with Product Pages
In addition to optimising your product descriptions for search engines, you also need to ensure you provide an excellent user experience (UX). This means providing users with a seamless experience, helping them find the products and information they are looking for without any hassle.
- Add high quality media – images and videos are eye-catching. Use high quality images and videos to showcase your products. Remember to show all angles
- Add clear call-to-actions – ensure your CTAs stand out. Use persuasive, action orientated phrases, such as “Buy Now.”
- Customer reviews – showcase social proof on your product pages. Positive reviews help to boost trust and credibility, influencing potential customers purchasing decisions
- Product Content – provide transparent information. Provide as much information regarding the product as possible, while naturally integrating your keywords into the copy. Remember your customers want as much detailed information to help them make the best purchasing decision
- Optimise for Mobile – ensure your product pages are responsive and can work across all devices, providing your customers with an excellent shopping experience
- Fast loading times – these days you want your product pages to load quickly and correctly. Ideally your pages should load within two seconds. The slightest delay can increase your bounce rate, negatively impacting your SEO efforts on Google and Bing
Conclusion
When you refine your product pages, optimising them for Google and Bing, you enhance your visibility in search results, while aligning with your audiences intent, providing a great user experience. If you need help optimising your product descriptions for Google and Bing, get in touch with the Genie Crawl team today.