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How to Optimise Website Speed & Core Web Vitals for Better Rankings
Core Web Vitals are metrics Google takes into consideration when it comes to the user experience of your website. When you meet these metrics, you increase your chances of a better ranking on search engine results pages (SERPs). Google is very focused on user experience, wanting to provide its users with the best experience, that means your website has to offer an excellent user experience.
Understanding Core Web Vitals
Core web vitals tend to focus on three main elements:
Largest Contentful Paint (LCP) – This metric measures the loading of your web page. It reports how long it takes for the largest image of block of text to load on the users browser. It is recommended to have a LCP of 2.5 seconds or less.
First Input Delay (FID) – This metric measures the time taken for the web page elements to become interactive on the users browser, with a recommended time of less than one hundred milliseconds
Cumulative Layout Shift (CLS) – This metric measures the visual stability of your website taking how much the content moves around during loading. The score you should be aiming for is 0.1 or less.
There are a number of ways you can measure your Core Web Vitals at any time, the most popular are:
Google Search Console – provides Core Web Vital Reports to identify what metrics you need to optimise
PageSpeed Insights – a tool to measure user experience, along with suggestions for improvement.
How to Optimise Website Speed and Core Web Vitals
There are ways you can optimise your website speed and core web vitals, helping you reduce your bounce rate, improving your visibility and rankings:
Largest Contentful Paint (LCP)
In order to improve your LCP, you can:
Image optimisation – compress and resize images to boost site speed
CSS – adding the necessary CSS to load the web page in the head tag, in turn, boosting page performance
Eradicate unnecessary code – unoptimised or unnecessary ode can slow down your website. Modify or delete unoptimised and unnecessary code for improved site speed
First Input Delay (FID)
In order to improve FID, you can:
Lazy loading – use lazy loading options for off-screen elements and images, speeding up rendering
JavaScript – remove any non-critical or unnecessary JavaScript code to improve speed and engagement
Browsing cache – implement cashing to reduce server load and speed return visitors experience
Cumulative Layout Shift (CLS)
In order to improve CLS, you can:
Preload fonts and style sheets – preloading critical fonts and style sheets ensures consistent rendering
Element sizing – identify dimensions for images or ads to reduce layout adjustments during the loading time frame
CSS animations – use CSS animations rather than JavaScript, avoiding disruptions in your layout
Track – track your layout shifts regularly to identify instability issues, along with the opportunity to rectify them, lowering your bounce rate.
Conclusion
Improving your Core Web Vitals is a time consuming process. If you need to lower your bounce rate and improve your ranking, then you will need to focus on your core web vitals to achieve SEO success. Do you need help with your SEO campaign? Get in touch with Genie Crawl today for your customised strategy to help you improve your ranking in search results.
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