How to Optimise Website Speed & Core Web Vitals for Better Rankings

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How to Optimise Website Speed & Core Web Vitals for Better Rankings

Core Web Vitals are metrics Google takes into consideration when it comes to the user experience of your website. When you meet these metrics, you increase your chances of a better ranking on search engine results pages (SERPs). Google is very focused on user experience, wanting to provide its users with the best experience, that means your website has to offer an excellent user experience. 

Understanding Core Web Vitals

Core web vitals tend to focus on three main elements:

  1. Largest Contentful Paint (LCP) – This metric measures the loading of your web page. It reports how long it takes for the largest image of block of text to load on the users browser. It is recommended to have a LCP of 2.5 seconds or less.
  2. First Input Delay (FID) – This metric measures the time taken for the web page elements to become interactive on the users browser, with a  recommended time of less than one hundred milliseconds
  3. Cumulative Layout Shift (CLS) – This metric measures the visual stability of your website taking how much the content moves around during loading. The score you should be aiming for is 0.1 or less.
How to Optimise Website Speed & Core Web Vitals for Better Rankings
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Measuring Your Core Web Vitals

There are a number of ways you can measure your Core Web Vitals at any time, the most popular are:

How to Optimise Website Speed and Core Web Vitals

There are ways you can optimise your website speed and core web vitals, helping you reduce your bounce rate, improving your visibility and rankings:

Largest Contentful Paint (LCP)

In order to improve your LCP, you can:

First Input Delay (FID)

In order to improve FID, you can:

Cumulative Layout Shift (CLS)

In order to improve CLS, you can:

Conclusion

Improving your Core Web Vitals is a time consuming process. If you need to lower your bounce rate and improve your ranking, then you will need to focus on your core web vitals to achieve SEO success. Do you need help with your SEO campaign? Get in touch with Genie Crawl today for your customised strategy to help you improve your ranking in search results.

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