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How to Optimise Your Real Estate Website for Local Search
Local search engine optimisation (SEO) is an excellent way to generate leads and organic traffic, when implemented correctly. Working in the real estate industry, you focus on a specific service area. When you optimise for local SEO, you improve your visibility to the local market.
Local SEO is a strategic process that optimises your website to ensure your company ranks well in location-based search results. This helps you appear in search results for “best real estate agency in (city/town),” or “houses for sale near me.”
Local searches tend to have a higher purchase intent with many users searching on their mobile devices while driving through an area that they like. In addition to this, fifty percent of location-based searchers will contact the company within one day of conducting a search.
An effective local SEO strategy is beneficial in the real estate industry, where you serve a specific geographical location, because:
Optimising your real estate website for local search is an excellent way to increase visibility, reach a targeted audience, and gain a competitive edge. There are some essential steps you need to take in order to achieve local SEO success, including:
With over ninety two percent of search engine results being controlled by Google, claiming, creating, and completing your Google Business Profile is essential to your local SEO success.
This is a free tool that enables you to provide valuable business information, photographs of your offices and listings, along with reaching your geographical location.
Next you will need to select targeted keywords. These are the words or phrases used by internet users when searching for real estate in your geographic location. Google Keyword Planner is a free tool to help you identify the keywords your audience is using. Remember to add your location to the key phrase when optimising your content.
Citations are adding your real estate name, address, and phone number (NAP) to online directories, this can be Yelp, or other local directories. Remember to keep your NAP consistent, what is displayed on your Google Business Profile should be identical to the information provided in citations.
Backlinks are earned. These are links from other relevant websites directing traffic back to yours. A good back link profile impacts your local SEO success.
Google loves fresh content. Create high quality and relevant local content that improves your rankings and drives organic traffic to your real estate website. This can turn a casual website visitor into a purchaser or seller.
Implement Location-Based Scheme Markup to Your Website
Schema markup, also known as structured data, tells search engines what your website or web page is about, making it easier for them to index your content accurately. This can help you appear in rich results.
Reviews play a major role in local SEO, providing search engines with the proof needed that your website is authentic, while helping potential clients trust your real estate agency enough to do business with you.
It is just as important to respond to every review your business gets, whether good or bad.
Local SEO can be a game-changer for real estate websites, helping you dominate your local market, reaching buyers and sellers in your geographic area. When implemented effectively, it increases your chances of appearing well in Google search and Google maps. Contact Genie Crawl today if you need help optimising your real estate website for local search.
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