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How to Optimise Your Website for Google's Search Generative Experience (SGE)
Google search engine results pages (SERPs) have transformed from the traditional blue links to a AI-driven search interface, known as Google's Search Generative Experience (SGE). This has transformed how we intact with the search engine. SGE is a major shift in how search results are generated, presented, and ranked.
Adapting to Google's Search Generative Experience is essential if you want to improve or maintain your content visibility and SEO efforts.
Google's algorithm update in 2023 showcased the direction Google is going in providing conversational, human-centric, and helpful content. There were several core updates introduced in Google's ongoing SEO efforts to combat manipulative tactics. Each update can cause fluctuations in your ranking, as the search engine giant focuses on providing its users with relevant and accurate information.
You have probably noticed when searching on Google lately, there are some significant changes to the layout of the SERP. There are some very important features you need to take into consideration, taking into account that visuals and how we discover content online is changing.
SGE is still relatively new is many parts being tested. It should become more streamlined and stable as it grows.
There are several ways to optimise your website content for Google's Search Generative Experience:
Visual content is often given a good position in organic results and SGE. Invest in high quality images, videos, and infographics. Use alt-text to provide context to the images that Google understands.
Gone are the days of focusing your SEO efforts on search engines. Today, you need to focus on users. This involves creating content that is useful, valuable, unique, and informative.
Implementing structured data is effective in helping search engines understand and categorise your content, which helps you appear in relevant search results. Schema markup should be implemented on your website to ensure content is structured in a way Google SGE algorithms can process it. This includes art6icles, events, products, and videos.
Google is prioritising content that includes authentic human engagement and first hand experiences that follow E-E-A-T principles:
Above the fold assets are essential in digital content. This is the content that appears on the screen without the user having to scroll down the page. This content can capture your users attention quickly.
Google is constantly updating its algorithms, something more than six hundred times each year. It's important to remain flexible, experimenting with different content formats, and adjusting as necessary.
Search Generative Experience is presenting some opportunities, along with challenges, when it comes to SEO. Try the above tips to provide content for your users, rather than search engines. These tips are designed to help you transition into AI-powered search. The good news is you don't have to manage the new SGE alone. Genie Crawl is standing by right now to help you achieve online success. Get in touch now to secure your free evaluation and quote.
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