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How to Optimise Your Website for ‘Search Beyond Text’ (Images, Videos & AI)
Non-text elements, such as images, video, audio, and AI rich media, help engage and retain website visitors. These elements improve the quality of your web pages, at the same time, search engines are also improving when it comes to reading non-text images.
Content that contains images performs better than plain text. Images are also an opportunity for optimisation that many website owners ignore:
Video is an important engagement element. Google has interest in video since owning YouTube, which has become the second most popular search engine today. Whether you arranged a professional videographer or you filmed the videos using your smart phone, there are some best practices you need to follow:
Audio is an excellent way to add value to your content, improving user experience. Ensure you give the user control on whether to listen to the audio or not. Audio can also be in the form of a podcast offering news recaps, interviews, or lessons. When incorporating audio on your site, ensure you keep the following in mind:
With search engine algorithms evolving and user behaviour changing, it's important for website owners to look beyond text, optimising images, videos, audio, and more on your website to enhance your ranking and improve user experience (UX). Do you need assistance optimising your website for search beyond text? The Genie Crawl team are on hand to assist. Backed by years of experience, our talented and passionate team are excited to help your website stand out amongst the crowd. Contact us now to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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