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How to Optimise Your Website’s Meta Tags for SEO
Meta tags are HTML code that provides information about your website page to users and search engines. They are added to the head of an HTML document, including metadata that includes your title, description, and keywords. It is responsible for summarising your page content to the search engine crawlers, ensuring that your pages and indexed and ranked accurately.
You can view the meta tags of any website page by pressing Ctrl and U. They are the HTML elements providing information about your web page to search engines and users. They work in the background, playing an important role in ensuring your web pages are ranked and displayed based on the keywords you have selected, providing value to your audience.
Meta tags are important for search engines, helping them understand your website content and structure, improving your visibility in search results. It provides search engines with a summary of what your page offers, helping the search engine match your content to the relevant search queries.
Search engines don't read your website content the same your audience does. They use sophisticated and complex algorithms that analyse the data in the HTML code, extracting information regarding the content you provide. Meta tags are codes in the header of your web content, enabling search engine bots to compare your pages to the query, ranking accordingly.
Meta tags are responsible for determining how your page appears in search results, guide search engines on how to index your pages, and entice users to click on the link. They are also important for improving user experience, while boosting SEO efforts.
There are a number of meta tags used in SEO. Due to the fact some are now considered irrelevant with the latest Google updates, we will focus on the most important you will need to optimise for SEO.
Meta descriptions are summaries of your web page, helping users and search engines understand the contents. A well-crafted meta description offers a sneak peak at your page content.
To optimise your meta description, you will need to:
This is your web pages headline, communicating the theme of your page to your audience and search engines. It involves creating a unique, concise title using your targeted keyword.
To optimise your title tags, you should:
Heading tags help to structure your content hierarchy on your web page. When optimised with relevant keywords, it improves user experience and your SEO efforts.
To optimise your Heading Tags, you will need to:
When it comes to optimising your website, it's not uncommon to focus on keywords, content, and back links, forgetting the importance of meta tags. If you need help evaluating your website, identifying what on-page SEO your site needs to boost visibility, speak with one of the Genie Crawl experts now. We will provide you with a free evaluation and quote.
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