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How to Optimise Your WordPress Site for Maximum SEO Performance
WordPress is one of the most popular systems used today, powering more than forty percent of websites. Search engine optimisation (SEO) is essential if you want to be visible in search results, reaching your audience and driving them to your website.
Genie Crawl have put together some essential SEO optimisation guidelines to ensure maximum performance of your WordPress site:
A WordPress SEO Plugin will help you optimise your website effectively. The most popular include All-in-one SEO or Yoast SEO. These plugins help you customise your meta titles, descriptions, add schema markup, optimise your images, and more. They are very easy to use, providing insights and recommendations to improve your WordPress site SEO.
There are more than thirty thousand WordPress themes to choose from, it is essential you choose a SEO-friendly theme. The theme should be lightweight and responsive, ensuring your site loads quickly, an important SEO factor.
When you optimise your URLs, you help search engines understand your content. Your URLs should be descriptive, using your targeted keywords. WordPress uses a plain permalink by default, that is not SEO friendly. You can change this to a post name or custom structure under Settings and Permalinks.
Keyword research is an important step of any successful SEO strategy. It involves identify the keywords and phrases your target audience use when searching for your products or services. Google Keyword Planner is an excellent tool to help you identify keywords. Once you have your keywords you can use them in your meta tags, URLs and content.
If you have read our previous blogs, then you already know the importance of high quality and valuable content. In order to boost your WordPress site ranking, you will want to optimise your content using your targeted keywords. It is important you do not overstuff your keywords, which can result in penalties.
Structure your content with subheadings and bullet points, making it easier to read, while adding images and videos to boost engagement.
Internal and external links are also important to your SEO performance. They help search engines understand the context of your content. Internal links point to other pages on your website, while external links come from other reputable websites, pointing to your site. Both are effective in boosting your SEO efforts, helping search engines find your content, while helping your audience navigate your site seamlessly.
Your images should be optimised to boost your website speed and improve your SEO performance. Images should be compressed, reducing the size without compromising on quality, enhancing your website speed. Using descriptive alt text for your images helps search engines understand the context of your images, while improving your website accessibility for those using screen readers.
You cannot put a SEO strategy in place and leave it. SEO is an ongoing effort that requires regular monitoring, identifying areas of improvement. Google Analytics and Google Search Console are useful to track your ranking and traffic, helping you make data driven decisions to improve your SEO performance in the long run.
WordPress SEO is important when it comes to improving your website ranking in search engine results. It's important to know and understand SEO best practices, optimising your site for search engines and your website visitors, providing a good experience. Genie Crawl is here to assist with your WordPress site SEO. Get in touch today for a free audit and proposal.
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