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How to Pass Google’s Core Web Vitals in 2025: A Technical SEO Guide
Core Web Vitals are a ranking factor for technical SEO on Google. When you analyse and fix any errors to your Core Web Vitals, you can improve user experience and site performance.
Core Web Vitals are metrics that Google uses to help website owners understand how improve user experience (UX). It identifies issues relating to user experience focusing on key metrics and user experience data, including:
There are numerous online tools you can use to test your Core Web Vitals, with the most common being Google Search Console. For detailed reporting on each key metric, you can use additional tools, including Page Speed Insights.
Google uses a rating that ranges from 0 to 100 to test your Core Web Vitals, in order to pass the test focusing on the three top metrics, you need a score of seventy five percent or more.
Let's take a closer look at the three key metrics for Core Web Vitals:
This key metric measures how long it takes from when the user initiates a loading of a web page to when the largest image or piece of text is rendered. If your site is too slow, you need to fix LCP, which can be minifying large files, reducing non-critical CSS, and compressing large images.
Use Page Speed Insights for in-depth suggestions on what is slowing down your page and how to speed it up. The average loading time for desktops is around 2.5 seconds, while mobile is 8.6 seconds.
This measures inactivity and as of 2024, INP took over. FID helps you understand how users interact with your websites. It measures the time a user first clicks on a link, engages with your site or taps a button to how long it takes for the browser to respond.
The shorter the time, the better the user experience. Users don't want to wait for websites to load.
INP is very similar to FID, and has taken over to measure how fast websites respond to user interactions through clicks. This assesses the time between the user interaction and when they see the update on the page. Your INP should be no more than two hundred milliseconds.
FID measures when the browser responds to the user interaction, while INP measures how quickly the user sees the change after their interaction.
This measures any unexpected shifts in your website layout over the lifespan of the page. What does this mean? Unexpected layout shifts are frustrating when users click on your website and want to interact with it. This can reduce user experience, causing users to lose where they are on your page, or causing users to click on something by mistake.
Your CLS score should be 0.1 or less to provide a good user experience.
Google has confirmed that Core Web Vitals are ranking factors. While they contribute towards your website ranking, they are also counted towards your page experience valuation. It is essential that your Core Web Vitals pass the test. With a positive score, your website can provide an excellent user experience, and in turn, boost your ranking in search engine results pages (SERPs).
Core Web Vitals cannot be ignored if you want to appear in search results and reach your target audience. Pass the test by ensuring you improve your LCP, FID, INP, and CLS. Get in touch with Genie Crawl today if you need help improving your Core Web Vitals today.
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