How to Plan a Local SEO Strategy for Multiple Locations

Planning a Local SEO Strategy for Multiple Locations

Now that you understand multi-locatioSEO, now is the time to start planning your local SEO strategy. The Genie Crawl team have put together some top tips and best practices you can follow:

Landing Pages

This first step involves creating and optimising location-specific pages for each business location. When creating these pages do not use the same content, and ensure you optimise each page with different targeted keywords, avoiding the risk of duplicate content.

Pro Tips include:

• Use location keywords that match user intent
• Embed Google Maps for easy navigation
• Encourage local reviews to build trust
• Include contact details for each location
• Optimise your content, meta title, description and URL with location specific keywords

Website Structure

When creating your location pages, keep your website structure in mind. Local SEO success lies with a clear and logical site structure.

Pro Tips:

• Start with your home page – your digital shop front of who you are and what you stand for
• Services pages – these come next, clearly explaining the products or services you offer 
• Regional pages – these are your regional services
• City pages – these are your location pages that speak to your local community

Create Local Content 

You need to create content that addresses your local audiences needs, desires, and pain points. Catering to different geographical locations, means focusing on each locations audiences needs, desires, and pain points, bearing in mind each neighbourhood or city will be unique.

• Keyword research can help you identify the most pertinent user queries
• Find and address these queries in your content
• Conduct competitor analysis to identify topics your audience is interested in

Internal Links

Internal links are an essential part of local SEO, helping to guide your website visitors, while ensuring search engine crawlers are able to discover and index your pages. 

Pro Tip:

Create a link from key pages, such as your service or home pages, to location specific content, it helps to distribute your link equity.

Google Business Profiles

Your Google Business Profiles are essential when it comes to appearing in local search results, along with map packs. With the new dashboard, you can quickly identify how users find your profile, along with their actions.

Pro Tip:

• Ensure you create a listing for each location
• Optimise each listing, providing accurate and relevant details
• Respond to all reviews in a professional and timely manner
• Check your NAP (Name, Address, Phone Number) is accurate for each location 

Common Mistakes to Avoid in Local SEO for Multiple Locations

There are some common mistakes you will want to avoid when planing a local SEO strategy for multiple locations:

• Keyword stuffing
• Incorrect NAP information
• Duplicate content
• Ignoring site structure 

Conclusion

Planning a local SEO strategy for multiple locations will take time and effort, but it will pay off in the long run. If you want to gain a competitive edge, taking advantage of “near me” searches, then this is the way to go. Do you need help with your local SEO for multiple locations? Contact the Genie Crawl team today to find out more.