How to Prepare Your Website Before Hiring a UK SEO Company
Hiring a professional UK SEO company can improve your online visibility. Many business owners believe that SEO starts once they agree on the contract, but in reality, preparing your website in advance makes the process smoother, faster, and more effective. The better the foundation, the better the results will be. The Genie Crawl team have put a number of things you can do to prepare your website before hiring a UK SEO company.
Before hiring a UK SEO company, you need to have a good understanding of where your website currently stands. A quick audit can highlight issues, providing your SEO company with a clear picture from the initial consultation. Important things to focus on includes site speed and mobile responsiveness. If your website is slow in loading or doesn't function effectively on mobile devices, you will need professional technical SEO fixes.
We also recommend you review your analytical data, focusing on the most visited web pages, your bounce rates, along with your top website traffic sources. This helps to speed up the on-boarding process. It's also advisable to ensure you have full access to Google Analytics, Google Search Console, and your Content Management System (CMS). If your accounts were owned by a previous agency, or you don't have essential information to access the accounts, this can make it harder for your new UK SEO company to get started.
The success of your SEO strategy relies on high quality content and good content structure. We recommend taking the time to review your existing content, identifying any gaps or outdated pages, along with duplicate pages.
Your new SEO company will benefit if you gather brand guidelines, tone of voice documents, along with your keyword list currently being used. This helps your SEO company understand your brand clearly, creating a bespoke strategy that aligns with your goals.
It is important that you know exactly what you want to achieve from the UK SEO company before you hire them. You should have very clear and measurable goals in place, helping your new partner identify the best way to achieve your goals, whether you want to boost website traffic, improve brand awareness, generate high quality leads, or increase online sales.
Having clear goals and expectations helps the UK SEO company create a tailored strategy, focusing on your target audience, competitors, and your industry. With clear direction, it saves time and energy, ensuring your strategy is closely aligned with your objectives.
Preparing your website before hiring a UK SEO company helps to speed up the on-boarding process, while improving long-term results. Genie Crawl offers free evaluations, helping to identify any gaps, while making recommendations for improvement. Contact Genie Crawl today to find your UK SEO company.
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