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How to Prepare Your Website for Google's SGE (Search Generative Experience)
Google announced it would be releasing a beta version of a generative AI in its search in May 2023. Today Google search has evolved considerably with a chat-style search result known as Google's SGE (Search Generative Experience).
Google's SGE uses generative artificial intelligence (AI) to create direct answers to a users search query, along with suggested sources to gather further information. While it doesn't replace traditional search results, it does appear above them, enabling users to get the answers they need direct on the search engine result page (SERP).
This has had a sizeable impact on the SEO landscape, resulting in zero-click searches, along with marketers having to adjust their campaigns to prepare their websites for Google's SGE.
Preparing your website for Google's SGE doesn't have to be a daunting task if you have an effective SEO strategy already in place. By focusing on ethical on-page and off-page SEO techniques, you can prepare for Google's Search Generative Experience effectively, creating content that showcases experience, expertise, authority, and trustworthiness (E-E-A-T).
The most important thing to do to prepare your website for Google's SGE is create high quality and useful content for your website visitors. Content published should provide value, matching your audiences search intent. This means aligning with Google's helpful content update by creating well-written, well-researched, and accurate content.
Content you create should be easy to read and understand. This means using simple language with short sentences. You should use a conversational tone, appealing to your website visitors. When your content is well-structured and easy to read you increase your chances of appearing in search results. When you add schema markup to highlight key information, you increase your chances of appearing in rich snippets.
Google is constantly looking for ways to improve user experience and users today expect to find answers to their questions quickly and effectively. In fact, a website visitors will spend on average around five seconds looking at your written content. Having direct and concise answers front and centre that catches your visitors eye, improves user experience. Quick answers targeting long tail keywords have a higher chance of appearing in featured snippets.
Link building should be a priority when it comes to preparing your website for Google's SGE. Add internal links, while acquiring backlinks, to improve user experience and ensure you stand out as an authority in your niche, a source of valuable information. It also ensures Google can find and crawl your website effectively, pulling your content to use in SGE.
Google's SGE prioritises sources that provide direct quotes and stats, enabling it to provide its users with accurate information. When you add quotes and stats, you position yourself as a leader in your industry, aligning with Google's E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) principle. This includes publishing expert interviews and customer testimonials. You can also conduct surveys and case studies.
In the constantly evolving world of SEO, Google's SGE is at the forefront right now as website owners scramble to prepare their websites. Follow SEO best practices, focus on E-E-A-T, providing concise answers, and high quality content to increase your chances of being featured. Are you looking to optimise your website for Google's SGE? Genie Crawl is here to help you prepare for the latest Search Generative Experience. Contact us now for a free evaluation and quote.
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