How to Recover from a Google Penalty

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How to Recover from a Google Penalty

Have you received a Google penalty? Don't worry, you are not alone. Google hands out more than four hundred thousand manual penalties every month, this doesn't include websites that are penalised by the core algorithm updates. 

The good news, is that you can recover. Google penalty recover is very complex, and takes time and skill. It is having the right process in place and being committed to getting the best end results. 

What Penalty Have You Been Given?

Before you start making changes to your website, using guesswork to guide you, you need to determine what penalty you have received, was it manual or from the Google core algorithm? The type of penalty determines the best course of action.

How to Recover from a Google Penalty
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Manual Penalty

A manual penalty is given by an employee of Google based in their web spam and search quality teams. They review your website and decide to take action. The benefit to a manual penalty is that Google notifies you in Google search console, advising you that you have a manual penalty, along with why you received it, which is very helpful when it comes to your recovery.

Algorithm Penalty

Algorithms have become more sophisticated and they can trigger a penalty, there are two you need to concern yourself with; Google Panda penalty, and Google Penguin penalty. Receiving either of these penalties can mean your content offers little or no value, or it has too many adverts. It may also mean that it thinks you have poor quality links that are in place to manipulate the algorithm.

How to Recover from a Google Penalty

If you think you have been given a Google penalty, then there is a few steps you can take to recover effectively, especially once you know what penalty you have been given and why.

Identify Any Ranking Problems

Before you can take any action, you need to know what is going on. Using an online tool, you should look for any ranking issues. Google Search Console can provide insight into any manual penalties taken against your website. You can then head over to Google Search Console Error Check to see if there are any reported problems. Be sure to check Experience, and follow the report options. Work through each of these, submitting the fixed for validation with the Google team. Any major errors that caused the penalty will be highlighted in Google Search Console. 

Algorithm Updates

Algorithm changes can also drop traffic and reduce site performance. In some cases, you may find you are given a penalty due to a new algorithm update. It is important to stay updated with Google algorithm updates and take the required action when needed. 

Run a Comprehensive SEO Audit

If you are still unsure on what has caused the Google penalty, then you are going to have to dig into your own website and identify issues. You will want to conduct a thorough SEO and content audit. 

Track Your Backlinks

Cleaning up your backlink profile is essential when recovering from any Google penalty. Backlinks are links that come from another website, linking to your content or website. These should only come from authoritative and high quality websites with good domain authority. You can run a backlink analysis, identifying poor quality links, asking for them to be removed. A professional digital marketing agency has additional steps they can take to remove poor quality backlinks that may be causing you a penalty.

Conclusion

Google penalties are not the end of the world, as you can recover from them effectively, with the right knowledge and skill. Follow the above steps and see if you can identify what caused the penalty, alternatively give the Genie Crawl team a call now and let us assist you in recovering from a Google penalty.

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