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How to Recover from Google Algorithm Updates
If you have noticed you are falling in ranking on search engine results pages (SERPs), it could be due to a Google algorithm update. These updates can happen daily and core updates take place up to three times each year. When you understand the updates, you can focus on recovering from them, ensuring your brand gets the visibility it needs to drive organic traffic to your website.
In November 2024, Google's core update saw numerous established sites fall due to the impact of the update. It is important to ensure the update has fully rolled out before making any changes. When you know how to navigate the changes, you can protect your ranking in SERPs.
Google's search functionality is a very complex system that uses algorithms to determine how your web pages rank in search results. Google discovers your page when it crawls it, indexing it and adding it to its large database. Google pulls from it's index to determine the most relevant web pages to displays in SERPs. There were more than thirty million web pages in 2024 that had to be crawled, and indexed.
The algorithms are responsive for a lot of things. They take numerous factors into consideration, including keywords, relevance, usability, expertise, bounce rates, and so much more. Content freshness also plays a major role in ranking well in SERPs. There are literally hundreds of ranking factors used by this search engine giant, though Google states you should be focusing on quality, context, usability, meaning, and relevance.
Google processes more than eight billion searches daily and is constantly looking for ways to ensure it provides its users with the most relevant and valuable information. Updates happy when Google changes its rules to rank pages.
Core updates are major changes made to the ranking formula that can impact high volumes of website pages. These updates only happen every few months and are focuses on improving the quality and relevance of ranking pages.
How you recover from Google algorithm updates varies, depending on the update:
Before you worry your page has dropped in ranking, you need to confirm whether the changes you are experiencing is a result of an algorithm update. You can set up Google Alerts for Google Algorithm updates to stay updated with the latest news.
Don't only rely on getting alerts about updates, rely on your own data as well. When you identify patterns regarding your organic traffic, you can identify the purpose of the update and what Google is trying to address. The question to ask is whether it's only one page that has dropped in ranking or your entire website?
In addition to reviewing your own data, it's important to focus on the SERPs. Google is your primary search terms to see how your pages are ranking. This helps you identify the types of pages and content the search engine is giving preference to, helping you tweak your own content to ensure it continues to perform well.
Technical issues can severely impact your ranking in SERPs, and could make the impact of the latest update worse. Ensure your website is optimised technically, making it easy for Google to crawl, index and rank your pages. Use Google Core Web Vitals Report to identify and fix issues, such as slow loading web pages,
Once you have your technical SEO up to date, you will want to head over and check on the quality of your content. Content reviews are important to your strategy, ensuring you get the best value from your website, even when an algorithm update is rolled out.
Google algorithm updates is to improve their users experience. User experience also plays a vital role in your SEO strategy. When you improve the user experience of your website, you ensure your website pages are relevant, creating high quality, unique, and relevant content. Together this ensures you remain relevant and align with Googles Best Practices. Not sure where to start? Get in touch with Genie Crawl today and we are ready to help you recover from Google algorithm updates without delay.
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