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How to Reduce Cart Abandonment with SEO Strategies
Ecommerce websites struggle with cart abandonment with close to seventy percent of online shopping carts being abandoned before the customer completes their purchase. When you reduce cart abandonment, you maximise sales potential and this is where search engine optimisation (SEO) plays a vital role. With SEO you enhance user experience, increase visibility in search results, build trust, increase conversions, and reduce the risk of cart abandonment.
Before we dig into how SEO can reduce cart abandonment, you need to understand the potential reasons why your consumers are not completing their purchases, abandoning their shopping carts:
SEO can enhance your ecommerce websites performance, improving user experience, and reducing the chance of your consumers abandoning their carts.
How long your page takes to load has a major impact on user experience and conversions. When your pages are slow in loading, customers get frustrated, which increases the risk of them abandoning their carts, looking for a faster alternative. Google also prioritises site speed as a ranking factor. Therefore, your product pages should take no more than three seconds to load on the customers browser.
These days a large percentage of your potential customers will use their mobile device to search for products you supply. When your site is mobile friendly, making it easy for consumers to find the product they need and make a purchase on their small screen size, you can reduce the risk of cart abandonment.
Structured data is imperative in SEO, helping search engines understand your content, enabling them to display your business in rich snippets. This makes your listings more attracting, while building trust. When customers feel confident using your store, they are more likely to go through with their purchase.
Product pages are essential in reducing cart abandonment. When your product pages are well-optimised, you can improve your ranking in search engine results pages (SERPs), driving organic traffic to your store.
Complicated and long check out processes only lead to consumer frustration, increasing cart abandonment. SEO ensures your pages are well-optimised, user friendly, with simple and quick check out processes, encouraging customers to go ahead with their purchase.
You probably know that your consumers hate popups. Popups can be disruptive to their search experience, but at the same time, using exit-intent popups can encourage consumers to complete their purchase on your ecommerce site. Popups appear as the user is about to leave the site without completing their purchase, offering an incentive to complete the transaction and stay on your site.
These days consumers need to feel confidence in sharing their payment information before they make a purchase. SEO helps to build trust signals, reassuring consumers. Ensuring your website uses HTTPS encryption, telling customers their data is secure.
As you know, cart abandonment is not a pleasant experience and if you want to reduce the number of consumers leaving before completing a purchase, you will want an effective and customised SEO strategy in place that aligns with your target audience and goals. Here at Genie Crawl, we know what it takes to help ecommerce stores reach their audience, drive quality traffic to their sites, and reduce cart abandonment. Get in touch with us today to find out more.
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As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
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