How to Reduce Cost-Per-Click (CPC) Without Losing Conversions

In order to lower your cost-per-click, you will need to:

• Invest your budget into your adverts that perform well
• Review your match types
• Stay with manual bidding
• Use negative keywords
• Focus on your quality score

What CPC is Considered Good?

How can you start focusing on lowering your CPC, if you don't know what a good CPC is? The average cost-per-click on Google Ads is between $2 and $5. There are a number of factors that determine the cost, including:

• Competition – businesses in highly competitive industries have a higher CPC
• Search intent – queries where users are more likely to buy have higher CPCs
• Audience – type of device to location, all can affect your CPC
• Quality Score – this is a measurement to determine the relevance of your advert and landing page, that advertising platforms user

Effective Tips to Lower Your Cost-Per-Click Without Losing Conversions

The tips the Genie Crawl team recommend to reduce your cost-per-click without compromising on conversions, includes:

Negative Keywords

It's not uncommon for irrelevant searches to trigger your paid adverts. This means that users with no intention of buying your products can click on your advert. As you can imagine, this increases your costs. 

Negative keywords are an effective way to reduce the risk of non-targeted users clicking on your advert. When conducting your keyword research, consider the words and phrases you want to avoid. Negative keywords can be added to your advert group or campaign.

Manual Bidding

Automated bidding may seem helpful, but it can have a negative impact on your cost-per-click, due to you having less control. Manual bidding, on the other hand, gives you more control over your budget.

Quality Score

Google Ads will use factors that determines where to position your advert. The first factor is your maximum bid, which is the highest amount you are willing to pay per click. The second is your quality score.

Your quality score is an assessment by Google on your advert quality and landing page relevance. The quality score ranges from one to ten.  The higher your quality score, means Google identifies your keywords as relevant, which can decrease your CPC. When your quality score is a full 10, you can pay up to fifty percent less than if your quality score was five.

Review Match Types

Reviewing your match types is an effective way to reduce your cost-per-click, paying attention to keyword match types. Keyword match types include:

• Exact match
• Phrase match
• Broad match

Invest Your Budget on Best-Performing Adverts

If you are trying to lower your cost-per-click, then consider only focusing on adverts that achieve results. Monitoring your adverts to identify those that achieve the best results. Focus on investing your budget in these high-performing ads.

Conclusion

With the right strategic approach you can reduce your cost-per-click (CPC) without losing conversions. Focus on these five elements to reduce your cost-per-click, increasing your return on investment (ROI). If you need assistance with your PPC advertising or reducing your CPC, get in touch with our team at Genie Crawl today.