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How to Reduce Costs in Your PPC Campaigns
PPC campaigns means working to a budget and achieving the best possible outcome. It's not an easy tasks, but there are ways to ensure your PPC spending is used to the maximum.
There are a few things you can do, that are often overlooked, which can help to reduce the costs of your PPC campaign:
Negative keywords are not taken advantage of often enough. When you use negative keywords in your campaigns, you ensure your adverts show up in relevant searches. There are a number of ways to create negative keywords. You can use search query reports in Google Ads to view the search terms your adverts are being shown for, identifying the keywords you want to block.
Be proactive and think of likely unwanted search terms in your industry. Adding negative keywords should help reduce your PPC spending, while boosting your click through rate (CTR).
What makes PPC so attractive, is you can calculate how your adverts are performing at any time. Ensuring your performance is aligned with your goals, you can measure all potential outcomes. When you see some adverts are not producing results, you can cancel them, reducing your spending and ensuring your money is only spent on adverts that produce results.
You can pause keywords, even if they have a high conversion rate. When you have poor performing keywords, you could be paying a lot of your budget to each keyword, increasing your cost per click (CPC). Ensure you set your maximum bid to an amount you are comfortable with and feel worthwhile to your business. Check your CPC regularly to ensure you are not spending too much on keywords that are not performing.
Keep an eye on your campaign settings from time to time. During implementation it's easy to overlook these, and they change as your marketing strategy changes. Remember to check the location to ensure you are targeting the correct locations, devices, and advertising schedule:
This is the most important step to reducing the costs of your PPC campaign. To check your advert is performing as expected, allow your adverts to run for a period of time and then check them for the best CTR and CPC. Take the time to check your advert performance on different days and at different times.
When you implement the above steps, you should not only spend less, but your adverts should improve in performance. Don't waste your valuable money on non-performing ads. To reduce your spending, you need to ensure you are achieving your desired results. Get in touch with Genie Crawl today to help you reduce the cost of your PPC campaigns today.
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