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How to Refresh Old Content to Boost SEO Rankings
Ensuring your content is relevant and fresh is essential when it comes to maintaining a strong online presence. Search engine algorithms are constantly evolving, along with user expectations, and as a result, outdated content can quickly become more damaging than good.
When you strategically refresh old content, you can achieve improved search performance, increased SEO rankings, along with a boost of conversions.
There are two important reasons why you should be refreshing your old content:
There are a number of steps you can take to refresh old content to improve your SEO rankings. These include:
The first step to refreshing old content is to update your metadata. This is essential to ensure your metadata reflects your refreshed content. This means visiting your meta description, adding new keywords, enticing visitors. Don't forget to check your titles, updating them to increase your click through rates (CTRs).
It's not uncommon for some of your content to shine and others to under perform. With under performing content, you will want to revisit your keywords, updating them to boost your SEO efforts. Adding long-tail keywords helps to define user intent. While they have a lower search volume and competition, they can improve your online visibility.
When you are trying to run a business and refresh your old content, it's easy to simply hit that “publish” button without a second thought. It's essential to check your grammar and spelling, as this all lines up with the quality of your content. Avoid grammar and spelling mistakes. Grammarly is a free tool that will check your spelling and grammar for you, providing you with recommended amendments.
Statistics can change from one day to the next, to one year to the next. Statistics in your content helps to build credibility, as long as the statistics are accurate and up to date. Old data does more damage than good. Outdated statistics can cause readers to lose trust in your brand, feel you wasted their time, and shows laziness on your part. Updated statistics, on the other hand, increases engagement and conversions.
When you add internal links to link one blog to another or one web page to another, it signals authority, helping Google understand your website structure, which can improve visibility and traffic. Links provide users with a seamless navigation experience,e helping to guide them through your content.
Choose graphics that are relevant to your refreshed content. Remember to include alt-text on your media, along with resizing images to ensure your pages are fast loading. With your new visuals well-placed, you can increase engagement.
There is no right or wrong answer to this question, but there are some signs that it's time to refresh old content:
Refreshing old content is an excellent SEO strategy that keeps your audience engaged and search engines happy. When you update your old content, it becomes more relevant to users queries, helping you improve visibility and awareness. Do you need assistance in refreshing your outdated content? Our Genie Crawl writers are standing by to assist you without delay. Get in touch today to secure your free evaluation and quote.
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