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How to Restore a Damaged Online Reputation
Potential business partners, customers, employees, and more will turn to a search engine to learn more about your business before making any final decisions. If your online reputation is damaged, then you could be seen unfavourably by potential customers, employees, and business partners. There are some things you can do to restore your damaged online presence. While you can do these yourself, it is recommended to call in a professional to help you manage your online reputation and restore your damaged reputation without delay.
In order to promote positive content surrounding your business, mitigating the risk of a damaged online reputation, you will want to boost your online presence. In this case, your website, business directories, and social channels are your solutions. They rank well in search results, making it harder for negative reviews or articles to make their way to the first page of results. Remember, more than ninety percent of people searching online only look at the first page of results, while just over six percent will make their way to the second page of results. With an improved online presence, you can push the negativity surrounding your brand to the second or even third page, where it may never get seen by your targeted audience.
Rather than simply trying to make a quick fix, the best way to restore a damaged online reputation is to understand where the negativity stems from. This means understanding why your consumers are saying bad things about your brand. Is your customer service lacking? Did a competitor release a comparison that put you in a negative light?
You will want to put effective measures in place to ensure it doesn't happen again. This may be updating your policies and procedures, updating your website, or re-evaluating your business values.
If you have read any of our past Genie Crawl blogs, you know how strongly we feel about responding to negative reviews in a timely manner. In fact, you should respond to all reviews, both positive and negative, quickly, professionally, and factually. The key is providing a genuine response and doing it quickly.
While a fast response is important, it is just as vital that it is done correctly. The internet can spot fake apologies, so take the time to think how to handle the situation, do not take it personally, and always apologise for the inconvenience, providing a solution to the problem. This helps you turn a negative into a positive experience, showing your business values customer feedback and is passionate in improving your services.
There are a very few and select cases where you may be able to remove any negative search results from Google. This is true if they break the law, publicise your personal information, or break Google's content policies. It is exceptionally easy to do, simply click the three dots next to the result, and then click on “remove.” This does not guarantee your result will be removed. If that fails, you will want to reach to the site that published the content and ask them to remove it.
In the meantime, focus on publishing more content that is positive, valuable, and unique, pushing the negative reviews down into the second or third page of results, helping you gain traction and boost your reputation.
Once you have taken the above steps to remove negativity surround your brand, you will want to regularly monitor and track any mentions, reviews, or comments. There is always going to be new brand mentions online as customers add their reviews surrounding their experience. You can use tools such as Google Alerts to monitor when someone says something about your brand, or you can get in touch with the team at Genie Crawl to discuss your online reputation management in more detail. Get in touch with the experts today.
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