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How to Run Successful PPC Campaigns on a Limited Budget
Start-up, along with small to medium sized businesses, often need to remain competitive on a limited budget, this includes running a successful Pay-Per-Click (PPC) campaign. Businesses need to come up with creative ways to acquire new customers. Paid online advertising can be an effective solution, when combined with an effective strategy.
This involves stretching your budget to ensure the best return on investment. The secret to a successful campaign is ensuring your adverts appear in front of the right audience at the right time. The Genie Crawl team have compiled some tips to help you run a successful PPC campaign on a limited budget.
In order to reduce the risk of paying for unqualified clicks, you will want to use negative keywords in your PPC campaign to filter out any irrelevant links, saving you on your daily advertising spend.
This ensures that anyone searching for keywords or phrases that are not relevant to your advert, are not exposed to your advert, saving you money. The longer your campaigns run, the more opportunity you have to identify negative keywords and incorporate them to reduce irrelevant links.
A useful tip is if you are using Google Ads, you can use the Google's Search Terms Report to identify negative keywords to add to your campaign for the best results.
When you set up your Google Ads campaign, Google will automatically showcase your adverts in search and display networks. While this is great in reaching a wide audience, it also includes numerous impressions and expensive, irrelevant clicks. A cost effective strategy if you are running a PPC campaign on a limited budget is to publish ads on each network individually.
It is important to bear in mind that each network helps you reach an audience with different goals. When you use separate networks for your campaigns, you can save money on your budget.
The biggest mistake you can make when running a PPC campaign on a limited budget is to publish it and then forget about it. Your PPC campaign needs to be regularly monitored and maintained. This involves weekly monitoring to determine you ad spend and performance. With regular monitoring, you can identify if you need to adjust your bid, add negative keywords, or test new advert copy.
Many business owners make the mistake of not using location-based targeting in their PPC campaigns, which can result in you paying for irrelevant clicks, wasting your previous budget. Why waste money advertising in areas you don't cover? With location targeting, you can choose which areas to advertise in, ensuring you reach your local audience.
The above tips should help you manage a PPC campaign on a limited budget. PPC advertising takes skill and expertise to achieve the best results, lowering your cost per click, and making your limited budget stretch further. Get in touch with the PPC experts at Genie Crawl today to find out more.
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