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How to Secure Your SEO Against Negative SEO Attacks
Is your website dropping in search engine rankings? It is possible you are faced with negative SEO attacks. If you are constantly striving to maintain a strong online presence, but your results are disappointing, it could be caused by negative SEO attacks. Let's take a closer look.
Negative SEO is when your competitors use unethical techniques to harm your ranking in search results. It can include numerous tactics such as link spamming, content scraping, along with activities that undermine your sites credibility with search engines. These are black hat strategies and if you don't detect them quickly, they can seriously damage your online efforts.
The most common types of negative SEO attacks include:
The sooner you are able to identify a negative SEO attack on your website, the better. They aim is to minimise the amount of damage caused. Some signs of negative SEO attacks includes:
In order to secure your SEO, you need to take strategic and proactive steps. The Genie Crawl team recommend you try the following:
Regularly carrying out backlink profile audits is important to control the quality of links coming to your website. Poor quality and spam links are not only unsafe, they harm your SEO efforts.
Use Google Alerts is an easy way to track any changes on your website. If your brand is mentioned online, you get a notification straight away. It helps to monitor any suspicious activity, such as detecting fake reviews, content scraping, or spam backlinks.
You know you need to protect your website against malware and hacking. Ensure you have a SSL certificate in place with a HTTPS in front of your web addresses. Use strong and different passwords. Ensure you update any themes and plugins when you install them on your website.
If you notice a number of low quality backlinks, you can use the Google Disavow Tool, signalling Google to ignore them. You can start this with your backlink list, which you can find in Google Search Console, identifying any toxic links leading to your website. Make a disavow file, adding the toxic links and submitting it through the Google Disavow Tool.
Content scraping is placing your content on blogs and websites. The idea is to confuse Google on who created the content in the first place. To reduce this risk. You can file a DMCA take down notice to Google, protecting your website from any penalties caused by duplicate content.
To secure your SEO against negative SEO attacks, you need to be careful on what SEO techniques you implement. Avoiding malicious and black hat practices helps your cause. Monitor your backlink profile, keep an eye out for any duplicate content, and ensure you keep your website secure. We also recommend following SEO best practices to ensure your best foot is put forward at all times. Do you need help with a negative SEO attack? Contact Genie Crawl today for assistance, we would love to help you get your website back on track.
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I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
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I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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