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How to Set Up Google My Business Profile for Local SEO Success
Small businesses, in particular, want to focus their efforts on Local SEO. Local SEO is one of the best ways for smaller businesses to appear in Google results when a potential customers does a search in a specific geographical location. One of the many elements of local SEO is setting up a Google My Business profile.
Google My Business profile is a free directory that enables you to manage how your business appears in Google Search and Maps. It involves adding important information, such as your business name, address, telephone number, description, along with high quality images to ensure your profile really stands out.
A Google My Business Profile is a free tool where you can publish and manage your profile across multiple platforms. It enables you to provide accurate and comprehensive business information to boost your visibility in local search results, helping your local audience find your business quickly when searching on Google.
Google My Business profiles are not enough to rank in local results, you still need a local optimised website, focusing on your on-page and off-page SEO to attract your audience and drive them to your website when they search for products or services you provide.
When you look at a Google local search results page, you will see three important elements; Google Ads, Google 3-Pack, and then organic results. In order to boost your brand visibility, you need a Google My Business Profile to help you climb the ladder to local SEO success.
The business information you provide on your profile helps Google categorise your business. It ensures Google crawlers crawl and index your site, so that you appear in search results. It also helps your business be trusted, showing you are credible and an authority in your industry.
The first step is to create a Google business account. You do this by visiting Google My Business page, where you can manage your listing. It's easier if you have a Gmail account. Sign into your Gmail account and then add your business to Google.
If you are an existing business, it is possible Google will already have a listing for your business based on data it has collected on the internet. Type your business name into Google to see if a profile already exists, as you want to avoid duplicate listings. You can claim the business if the listing is already there. New businesses will need to fill out the relevant business information, including:
In order for your listing to be published, Google requires you complete the verification process. This verification process ensures the ownership and authenticity of your business.
If you have a brick and mortar store, the easiest is to use a postcard mailed to your business address. The card contains a unique code. You enter the five digit code to verify your business location.
Other methods include email, video recording, video calls, and SMS. Only once you complete the verification process will Google publish your profile page.
Creating and verifying a Google My Business profile is the first step to any successful local SEO strategy. Once your profile is published, it's recommended to ask happy customers to leave a review, helping to improve your reputation and credibility in your local area.
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