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How to Stay Ahead with the Latest SEO Trends in 2024
Search engine optimisation (SEO) is constantly evolving and over the past ten years we have experienced some major changes, including mobile-first indexing. The number of algorithm updates performed by Google is increasing, with an average of six hundred updates each year, each one becoming smarter in determining the quality of websites and content. The good news is that there are a few things you can do to stay ahead with the latest SEO trends in 2024:
In the past, website owners and marketers focused on keywords and that is all that mattered. Well SEO has changed a lot since then and today, keywords only play a small role in the SEO landscape.
Semantic search is one of the latest SEO trends where Google goes through all the websites and content in their index, using AI to determine the intent and context of each, ensuring they provide the most relevant results. Google wants to provide its users with the best search experience.
This means you need to create high quality and relevant content that answers questions. Always write for your human audience and not for search engines. Your content should be concise and in a style that is easy to read and understand. Use structured data and make use of internal linking to provide an improved user experience (UX).
You have probably realised by now that in order to rank high on Google, you need to provide an outstanding user experience with high quality, relevant, and unique content. Your content is tied with user experience and remains King in all SEO efforts. Google introduced the E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) principle to help you when it comes to creating your content. These are guidelines that must always be kept in mind.
The demand for local has grown exponentially throughout the world and probably within your local community. Local SEO focuses on your geographic location and with the number of “near me” mobile searches growing exponentially, incorporating local SEO has never been as important as it is today.
User experience (UX) has become a very important part of any successful SEO strategy and for good reason. Google is prioritising user experience when ranking website pages. Google wants to provide an outstanding experience for its users, which means you need to do the same. Good user experience reduces bounce rates, increases dwell time, and boosts engagement.
With more mobile internet users, the need to optimise for voice search has become more important than ever before and if you want to stay ahead of the latest trends this year, then you will want to ensure your website is optimised for your audience using voice assistance and smart speakers.
Another trend you don't want to miss out on is featured snippets. This is where Google answers the users experience within the search engine page itself, eliminating the need for users to click on a link to find the information they are searching for. Zero-click searches have risen exponentially since 2019 with no signs of slowing down any time soon.
SEO isn't as simple as identifying the best keywords any more, there are numerous parts that need to be taken into consideration when it comes to your SEO efforts. Staying ahead of the latest trends is time consuming and requires dedication. Following the tips above, you can ensure your SEO efforts align with the latest trends for 2024. Are you still unsure? Do you need help optimising your website for success? Contact the Genie Crawl team today to find out more.
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As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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