How to Structure Your App Store Description for Maximum Downloads

Create a Compelling Title and Subtitle 

Less is more when it come to your app description. Your app title and subtitle are essential elements, playing a role in grabbing your audiences attention, conveying the apps purpose, while improving discoverabilty.

This means your title and subtitles should be concise, memorable and descriptive and should:

• Reflect the purpose of the app 
• Be concise and easy to remember
• Be descriptive, describing key features and benefits
• Branding can be added to improve brand recognition

App Icon

Your app icon should be eye catching and attractive. Eighty percent of app icons fail to generate clicks. In order to ensure you are not one of the apps that don't generate clicks, you want to create an app icon that:

• Has a clean and uncluttered design 
• Easily recognisable, even in small size
• Distinctive, setting your app apart
• Aligns with your brand identity

App Description

Your app description should highlight key features and appeal to your audience, encouraging them to download. It's your chance to communicate important information, including updates, compatibility, and support. At Genie Crawl, we recommend you follow the below tips when writing your app description:

• Identify unique selling points
• Focus on the benefits
• Be clear and concise
• Prioritise key features
• Add social proof 
• Consider user persona 
• Use visuals
• Test and adjust as needed

Optimise the App Description

App Store Optimisation (ASO) involves optimising your description to boost visibility and downloads. ASO involves a number of steps:

• Conduct comprehensive keyword research to improve discoverability
• Include positive reviews and ratings to build credibility and trust
• Use subheadings and bullet points, keeping your description concise, focusing on key features
• Tailor your description for different languages and regions to reach a wider audience 
• Experiment with different variations, along with testing and adjusting

Conclusion

App success starts with an engaging and well-structured app store description. These provide the opportunity to make a great first impression, captivating your potential users, encouraging them to download. Your app description should highlight the value of your app, highlighting features, while aligning with the needs of your audience. If you need help creating an app or writing a compelling app description that is well-structured, contact Genie Crawl today. With more than ten years of experience, we have what it takes to push your app to success. Complete our online contact form now for a free evaluation and quote.