How to Sync Your SEO, PPC & Social Media for Unified Brand Performance

SEO

Search engine optimisation is an effective way of driving organic traffic to your website. It focuses on unceasing your ranking on search engine results pages (SERPs), relying on comprehensive keyword research and analysis, high quality content, fast loading page speeds, along with mobile usability.

• On-page SEO – Successful SEO strategies start with on-page SEO, including keyword optimisation, meta tags, titles, and content structuring
• Technical SEO – this deals with the backed of your website, focusing on mobile friendliness, secure HTTPS, along with page loading speed to improve user experience 
• Backlinking – high quality backlinks are essential at showcasing your authority, while helping search engines and users see you provide valuable information

PPC

PPC offers instant results, unlike SEO that is a long-term strategy. You can get your website to the top of search results with pay per click advertising, bidding on keywords that are relevant to your business and user intent:

• Targeting – PPC enables you to target specific audiences with instant reach
• Control – you have control over your budget, only paying when someone clicks on your ad, so you only pay for qualified leads
• Flexibility – you can pause or adjust your campaign at any time
• Complements SEO – PPC complements your SEO efforts, filling in gaps where organic traffic takes longer to generate

SMM

Social media marketing is essential in boosting reach and driving engagement. Facebook, Twitter, LinkedIn, and Instagram can help you connect with your audience, while sharing valuable content.

• Build Engaged Audience – social media marketing helps you engage with your audience, building long-term relationships
• Improve Organic Visibility – social signals have an indirect impact on your SEO efforts. The increase in traffic and visibility your content receives through social media can have a positive impact on your ranking

How to Sync Your SEO, PPC, and Social Media

SEO, PPC, and social media all offer individual benefits, but they also work seamlessly together as part of a cohesive and successful digital marketing strategy. Success likes in understanding how to balance these strategies to ensure they complement each other effectively.

Aligning Content

Aligning you content for SEO, PPC, and SMM is an effective marketing effort. You can turn your blog into a social media post, or a PPC ad, for example. This ensures you provide a consistent message across all channels.

Cross-Channel Insights

Each strategy offers insights, which you can use to make data driven decisions when it comes to your digital marketing campaign. When a particular keyword does well in PPC campaigns, you may want to incorporate it into your SEO strategy. Social media helps you identify the content that resonates with your audience, optimising your SEO and PPC strategies accordingly.

Conclusion

Combining SEO, PPC, and social media provides a solid foundation to boost visibility, online performance, and success. Each strategy plays its own role, but when you sync them you can boost long-term visibility, reach your audience instantly, while boosting online presence. Balancing these three strategies should be determined by your audience, budget, and goals. Contact Genie Crawl today to find out how.