How to Track Local SEO Results Using Free Tools

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How to Track Local SEO Results Using Free Tools

It's not uncommon for smaller local businesses to struggle with low online visibility, inconsistent business listings, and low search rankings. This makes it difficult to reach your local community and drive them through your door.

Local search engine optimisation (SEO) is an essential strategy for local businesses. Local SEO tools are valuable assets to ensure that you correct any mistakes in keyword research, customer reviews, your business listings, or  your overall website. Rather than trying to guess what may be wrong, Local SEO tools provide insights, while making suggestions to improve your local visibility online.

Understanding Local SEO

Local SEO is a digital marketing strategy that involves optimising your website to appear in local search results, helping your business appear when a person searches for products or services you provide near them. “Near me” searches have grown in popularity, which is why you should be focusing on your local search engine optimisation efforts.

How to Track Local SEO Results Using Free Tools
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The Importance of Local SEO

Before we delve into tracking your local SEO results with free tools, let's take a quick look at local SEO statistics, showing you why your business should be focusing on your local community:

The Best Free Tools to Track Local SEO

Having a great local SEO strategy is only one step in the process. You need to regularly monitor your success using a local SEO tool. This helps to improve your ranking, track performance, and manage your online listings. Genie Crawl recommends the following free tools for local SEO success:

Google Business Profile 

This is a free tools that helps you enhance your visibility in local search results. Google has advised that businesses with a completed and accurate Google Business Profile are 2.7 times more likely to be viewed as credible. 

In addition to listing your business, this free tool helps you monitor your online presence.

Moz Local

Moz Local is a very powerful local SEO tool helping you automate and manage your local business listings in various directories. It is also an effective tool for local search insights, offering ranking performance reports, customer engagement data, and visibility reports.

SEMRush Local 

This integrated local SEO suite helps you track local rankings, online reputation, and optimise your Google Business Profile. It streamlines and automates the process to boost your visibility in local search results.

You can use this tool to receive valuable insights and recommendations on boosting online visibility and engagement.

This is only a small number of the range of free local SEO results tools you can find online. Some also offer paid versions, which are useful to gather more detailed information.

Conclusion

When you choose the right local SEO tools, you can make adjustments to ensure your business appears in local search results. These tools help you manage your listings, track your rankings, monitor customer reviews, and more. With their help you can remain competitive, while reaching your local community. Of course, having the right tools at your disposal is not enough, you need a customised and effective local SEO strategy to achieve the best results. Contact Genie Crawl today for expert guidance on improving your ranking in local search results.

RESEARCH
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1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
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