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How to Turn Customer Support Questions into SEO Content
As you know, content is an essential part of your search engine optimisation (SEO) strategy. The best content is content that provides your audience with value and who better to ask, then your customers themselves?
The questions your customers ask your customer support team can reveal what is interesting to them. You can collect those questions and use them to provide ideas on the best content to create.
Chances are you already know the high-traffic questions your customers ask your team regularly, but what about the rarely asked questions? When you ask for feedback from customers, you can identify questions that you can use to create great SEO content.
You can ask customers for their questions through email, in-person, even using social media. Ensure you record their questions, reviewing them to identify the best content ideas.
Small questions are going to make it harder to create comprehensive SEO content, so you can group questions together that surround a specific theme or subject
There will be times when your customers questions can lead to a larger topic that you need to cover, this may include podcasts or videos. This can be questions such as “How do I use your product?” or “What should I do if I encounter a problem?”
Even though you are using your customers questions for your content topics, you should always conduct comprehensive keyword research, ensuring you include your targeted keywords in your content.
The final step is to add any answers your customers may ask to existing content. Remember, when you update content to make it more accurate and relevant, it improves freshness. We all know Google loves fresh content. When you are asked questions that are considered small topics, you may be better off adding the answer to your existing content, improving the original content, while ensuring its updated and fresh.
Good quality content is not only well-written, it answers your customers most pressing questions, offering them answers and solutions. When you struggle with brainstorming to come up with good content topics you know your audience wants to know, turning to your audience themselves can be the answer you need. Your customers are the best people to ask what questions they need answering, helping you create high quality and relevant content that resonates with your potential customers. Genie Crawl can help you create high quality content that stands out and improves online success. Contact us today to find out more.
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