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How to Turn Negative Reviews Into Positive Opportunities
Many business owners feel the quality of their services or products are enough to keep customers returning, but with selected marketing opportunities, you can boost customers. When it comes to user reviews, you have the opportunity to turn the negative into positive. It's important to bear in mind that ninety five percent of consumers read comments and ratings before they complete an online transactions. Forty nine percent of consumers trust online reviews the same as they do a personal recommendation.
As a result, you can now see how important online reviews are to your business success online. It is just as important to know how to turn negative reviews into positive opportunities, boosting your brand reputation online.
There are companies that use online reviews to create competition. They impersonate customers, providing businesses with negative ratings. This isn't common practice and do happen very rarely, which means the majority of unfavourable reviews are more about what you offer, or the quality of your product.
It's important to bear in mind that consumers have access to a complete range of products and services online. More often, you need to provide online consumers with more than an excellent product or service. You need to take customer service and satisfaction into consideration, to build loyalty surrounding your brand.
It's important that you don't see negative reviews as a serious problem. These negative reviews show you what is not working for your business. They help you improve and align your offers with your customers expectations. If you have a high volume of negative reviews, it is not going to work favourably for your brand, therefore, it's important to know how to turn the negative into positive:
In order to gain more positive reviews, you will want to encourage your customers to leave their rating and review. The more effective you are at encouraging reviews, the higher your average ratings will be.
You don't have to take every opinion to heart. Many of them will not have rational basis, they may be3 a malicious opportunity for users, focusing on insulting your brand. You can report these comments to review site administrators if you feel they are spam or fake. When you take action against destructive feedback, you can improve your reputation online, gaining credibility and trust with your targeted audience.
This is such an important step. You don't want to leave any review unanswered, especially negative reviews. Pay close attention to the problems outlined in the comments, taking the time to genuinely apologise to the customer for the inconvenience they may have experienced. This shows your potential customers that you care about their opinions and are working to constantly improve your business, working on appropriate solutions to fix the issues the client may have experienced.
You don't want to constantly erase negative reviews, you want to get to the point where the issue is no longer seen as negative. This means finding out as much as possible on why the consumer left a negative review in the first pace. Verify when the problem occurred and if anything was done to resolve it. This helps you locate the problem effectively and working on a way to rectify the problem.
After receiving negative feedback surrounding your brand, you will want to correct any mistakes or issues and then report back to the customer to build an image of professionalism. Show your customers how their comments help shape your company, making them feel valued and noticed, showing you are tailoring your products and services to their needs and expectations.
Unfortunately, no matter how much effort you put into your business, you are going to encounter negative online reviews from time to time, it's not something unusual and you are not the only business facing this problem. Be careful you do not receive too many negative reviews. If you need assistance with your online reputation management, or the management of reviews online, get in touch with the Genie Crawl team today.
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