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How to Turn Social Media Followers into Loyal Customers
In today’s competitive digital world, every business should be using social media. With over five billion social media users globally, you want your business visible on social media, providing the opportunity to turn your followers into loyal customers.
Your potential customers are on social media for shopping, fun, and work, they also pay attention to what shows up in their feeds. For your business, it's a chance to showcase your business twenty four hours a day.
Social selling is building a network of prospective customers, cultivating one on one relationships with them on social media. This can be answering a question directly, sending a piece of content, helping to establish trust. This personalised approach is highly effective in cultivating a strong loyal customer base.
Continue reading to find out how to turn social media followers into loyal customers:
It is important to identify what social media platforms your customers spend the majority of their time, learning how the platforms work.
This step involves identifying influencers and decision-makers you want to connect with. Social media offers the opportunity to connect with people you may never have accessed face-to-face.
Once connected, take the time to build a genuine relationship through shared content, events, and responding to their posts before you introduce your sales pitch.
Demonstrating your expertise in your industry can increase followers. This requires you sharing content that shows your comprehensive knowledge of your industry, products, and services, providing value and encouraging engagement.
While you can nurture connections with messages, you need to be active on social media, participating in online communities. This shows you are offering thoughtful comments. You can also repost to amplify a message and generate goodwill. We recommend engaging with your audience online, commenting on posts, and joining discussions a few times weekly.
You will want to monitor what your followers are doing and saying. Look for the content that receives the most reactions, or leads to the best conversions. Monitor the success of your competitors, identifying what they are doing on social media.
Pay close attention to the strategies that boost engagement, helping you adjust your approach.
Social media has grown into a powerful digital marketing tool for businesses across all industries, providing you with the opportunity to turn your social media followers into loyal customers. Do you need help with your social media strategy and management? Genie Crawl offers over ten years of experience helping businesses achieve their goals online. Contact us today to find out more.
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