How to Use AI for Content Creation Without Hurting SEO
You have probably heard of marketers that have used artificial intelligence (AI) to generate SEO content, yet you also know your audience won't tolerate content that is generated by a computer. Therefore, it's important to understand how to use AI to develop optimised content, while maintaining human authenticity.
Having high quality SEO-optimised content is a major benefit to your business. It helps you reach your target audience without having to spend a fortune on advertising. At the same time, it's time consuming and cumbersome. Research has shown that close to forty percent of marketers saw an increase in organic traffic after publishing AI content, while sixty four percent claim it performs better than human written content. But how is this possible?
There are some steps you are going to want to take to use AI for content creation without hurting your SEO efforts:
It's important to remember that AI and machine learning are still relatively young and still learning. It is only as good as the information you provide it with. When you provide reference material in your brand voice, AI can mimic that. This reduces the risk of AI making stuff up based on other online posts.
This means uploading information into the AI-powered tool, along with some information you want included. You can then tell the AI to draft content using the provided resources, optimising the content to rank for a specific keyword.
It is essential that you be direct on how you want your material to be used in the content, ensuring the AI only pulls content from the resources you uploaded.
We don't recommend using the first AI draft churned out by your chosen AI-powered tool. Even though the first draft may appear good, it will need extra prompting to optimise it for SEO.
Ask the tool to assess the draft to determine how optimised it is. Ask it to provide suggestions for further optimisation. Once it provides suggestions, ask it to integrate the suggestions to create a more optimised second draft.
SEO is time consuming and complex. There are numerous elements that makes up an effective SEO strategy. While AI may have provided you with great optimised content, you now have to get your AI-powered tool to take care of the rest of the details.
You can ask it to generate a URL, title tag, and meta description that is descriptive and optimised. You can ask it to generate your alt-text for any images
You can save money and time by using AI for content creation without hurting SEO, but it takes practice and getting to know the system you have chosen. It is possible to rank well with AI optimised content, but you need to remember you must provide the AI with the information you need, checking and double checking the facts and stats provided. While this is all highly effected, it is still important to have human creativity and input. Do you need help with SEO optimised content? The Genie Crawl are here to help you improve your content strategy and achieve long-term results.
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