How to Use AI for Content Creation Without Hurting SEO
Search engine optimisation (SEO) is evolving and many websites are feeling it in their website traffic.
Artificial Intelligence (AI) Generated content is content that is created using advanced AI-tools, such as ChatGPT, for example. This system uses Large Language Models (LLM) and is trained on large bundles of data from a diverse range of websites and datasets, including books. These AI-tools are designed to produce relevant content, by understanding human language.
With users now getting immediate responses to their query using AI-powered search assistants, the number of website clicks has reduced. At the same time, Google has introduced AI Overviews to its search engine results pages (SERPs). These are AI-generated summaries that appear at the top of search results and they have dramatically reduced organic traffic.
But this does not mean that you should not focus on your SEO efforts. Websites will structured data have a higher chance of appearing in featured snippets, which are summaries at the top of the page. This means creating relevant, in-depth, and original content that provides users with value.
When it comes to using AI for content creation, it's imperative that you do so without harming your SEO efforts. At Genie Crawl, we have put together some steps you should take when generating your content, ensuring it aligns with SEO Best Practices:
AI is a valuable tool when it comes to SEO, but it needs to be done properly. Any mistakes can result in you hurting your SEO efforts. At Genie Crawl, we have also created a list of things you should not do when using AI to create your content:
With the rise of AI for content creation, it has changed SEO as we know it. While it may be convenient and speed up the content creation process, it's essential to focus on quality, uniqueness, and user intent. AI can be a powerful tool to enhance your content creation process, but never underestimate the power of human input. Genie Crawl can assist in helping you create high quality content that aligns with your audiences needs. Get in touch with us today to learn more.
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