How to Use AI to Build a Smarter SEO Roadmap

How to Build a SEO Roadmap with AI

If it's your first time creating a SEO roadmap for your business, it can take time to create, but don't be discouraged. AI can assist.

Initial Audit

The first step before starting any SEO strategy, is to conduct an initial audit. This includes analysing current keyword rankings, your technical SEO, and back link profile. All of this can be analysed using AI, saving you valuable time and resources. An initial audit can help you identify gaps in your content, pain points that are not covered

You can use Surfer to conduct this analysis. Simply add your website URL to Surfer to find missing keywords and topics. Another option is to use your existing data in Google Search Console queries report, under search results, to find new keywords, helping you identify new and fresh content ideas.

The initial audit you carry out will also help you identify on-page optimisation opportunities, such as title tags, headers, and meta descriptions. To optimise these on-page elements, you can use ChatGPT, or your chosen generative AI tool, to create these optimised tags and descriptions to improve your efforts.

SEO Goals and KPIs

Your SEO roadmap should include clear, specific and measurable business goals. We recommend using the SMART acronym when setting your goals and KPIs:

• S = Specific – ensure your goals are clear and actionable
• M = Measurable – ensure you can track your goals effectively
• A = Attainable – all goals should be challenging, but remain possible
• R = Realistic – consider obstacles to ensure goals are practical
• T = Timebound – set a realistic timeline, sticking to it.

When it comes to selecting your key performance indicators (KPIs), focus on the following:

• Organic website traffic
• Conversions
• Return on investment
• Keyword rankings
• Back link profile
• Bounce rates
• Average session durations

Create a Strategy

Now that you have completed your initial audit with AI tools and you have set your goals and KPIs to monitor, you can develop your SEO strategy. There are a number of methods you can choose to ensure success, this includes:

• Ranking for long-tail keywords
• Rank for low-difficulty keywords
• Establish authority in niche subjects
• Programmatic pages – publishing large scale landing pages to rank for more keywords

SEO Tasks

You can use your AI tool, providing it with information from your initial audit, along with your business goals and KPIs, prompting it to recommend SEO tasks required. These can include:

• Acquiring new back links
• Refresh old and outdated content
• Improve side speed or website security
• Create new content to fill content gaps identified in initial audit

Conclusion

This is only the tip of the iceberg when it come to SEO roadmap. It is an action plan designed to streamline your SEO efforts, helping you achieve online success. AI tools can be valuable throughout the process, when prompted correctly. From Google Search Console to the range of AI-powered online tools, you will be able to complete your roadmap with ease. If you need assistance creating a solid SEO roadmap, contact Genie Crawl now to find out how.