How to Use Content Clusters to Improve Your Website’s SEO

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How to Use Content Clusters to Improve Your Website’s SEO

Content clusters help to improve website authority and SEO performance, while boosting user experience.

What are Content Clusters?

Content clusters are groups of pages that cover a topic or theme in detail. This is a strategic approach that links several pages that discuss a certain topic. There is a central pillar page that brings all the sub pages together, providing broad coverage of your chosen topic.

Important Components of Content Clusters

Content clusters include three important components:

  • Pillar Page – central page with sub sections or chapters linking to cluster articles
  • Articles – individual pages that target a subtopic or keyword related to the pillar page
  • Links – internal hyperlinks between the pillar page and cluster content, organising the clusters effectively
How to Use Content Clusters to Improve Your Website’s SEO
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Pillar Pages

Your pillar page is the main page that consolidates all the themes covered in your cluster content. This page offers a broad overview, directing readers to in-depth resources.

Cluster Articles

These are your articles that focus on specific subtopics and are tied to the broad overview of your pillar page. Each article is connected to other cluster articles, along with the pillar page, using internal links. 

Internal Links

Hyperlinks help to connect all the content under one content cluster, building context on how the article is relevant to the pillar page. It improves navigation for users and search engines. 

How Content Clusters Improve SEO

Content clusters are an effective way at improving your SEO performance, boosting user experience, and helping search engines understand the hierarchy of your content:

Content Clusters – 5 Quick Tips

As with any SEO strategy, a one size fits all approach does not work when it comes to content clusters. The process changes based on the website, along with how much you want to invest in content creation. 

  1. Create a list of topics – keyword research can aid in building content clusters
  2. Identify target keywords – include variations and long-tail keywords
  3. Document pillars and clusters – a spreadsheet is very effective for this, noting keywords, topics, and metrics for your content clusters
  4. Create pages – plan your structure based on your pillar page and subtopics
  5. Create internal links – link cluster articles to your pillar page and vice versa

Conclusion

Content clusters are an excellent way to provide value to your reader, while improving your SEO efforts. It enables you to delve into topics on a deeper level, while ensuring search engines understand your content hierarchy, providing your visitors with a great user experience. If you need any assistance with content creation or content clusters, the Genie Crawl team are here to help. Give us a call now to find out more.

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