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How to Use Content Syndication for Effective Link Building
Content syndication is republishing existing content on other sites or publications. It's not uncommon to read an article or watch a video that states the piece was originally published on another website. It is an excellent tactic to improve your online reach, generating backlinks from other websites.
If you have dabbled in SEO, then you know you need to avoid duplicate content at all costs, which is why content syndication may be a serious concern. The good news is that content syndication and duplicate content are different things, as long as you syndicate your content correctly.
This is done using canonical tags, which tell Google which version of your content is the original, telling the search engine which piece is the one they should crawl and index. Canonical tags are snippets of HTML code that identifies the primary version of a web page.
This means,when another website publishes one of your pieces, you can ask them to include a canonical tag that points back to the original version.
Your syndicated content should always include a link back to your original piece. This helps to create a backlinks, while avoiding the risk of duplicate content. A major benefit of content syndication is that you can include internal links, driving traffic to other pages on your website.
In order to start with content syndication, you will need to create a network of syndication partners. These are other websites in your industry that will accept syndicated posts. Content syndication is also effective through social media, along with other platforms, such as Reddit and Quora, for example.
The good news is there are syndication networks available, groups of related sites that syndicate similar content. This includes a parent site that owns dozens of media outlets, that are happy to syndicate the same articles. These networks give you the opportunity to syndicate content across numerous websites.
In addition to the syndication networks, you will want to target non-competitors, these are other sites in your industry that do not directly compete with your brand, but share the same target audience.
Social media is a good idea for content syndication, earning a backlink. It's important to note that some types of content do better on social media than others. Syndicated videos, infographics, and blogs work well in social media, while question and answer based content is perfect for Reddit and Quora.
You can also make use of self-publishing websites such as medium, which offer a great place for syndicated content with excellent exposure and loyal readers.
Content syndication is a powerful way to improve your backlink profile and expanding your online influence. The more sites and publications that share your content, the higher your chances of reaching your target audience, ensuring they notice you and become loyal customers. Take advantage of Genie Crawl to ensure your content syndication is carried out correctly to improve your link building efforts in the long run.
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