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How To Use Customer Reviews To Power Your Local SEO Rankings
Search visibility is becoming more competitive than ever with customers relying on online reviews to decide whether to trust your business or not. At the same time, Google continues to prioritise businesses that have authentic community feedback.
It doesn't matter if you are a service-based business, retail store, or a multi-location brand, customer reviews are a powerful tool to improve your local SEO rankings. Continue reading to find out how to use customer reviews to power your local SEO rankings.
The first and most important step to increase customer review volume is making it easy for customers to leave the review in the first place. Most consumers don't leave reviews unless it is a quick and simple process. In order to make it easier and encourage customer reviews, you can:
When you acquire consistent reviews, Google sees your business as active, relevant, and trusted, which in turn, can improve your local SEO rankings.
Review responses are a direct ranking factor and Google expects your business to engage with your customers, showing you care about their customer experience. This means responding to every review, including the negative ones. Provide short and personalised thank you messages for positive reviews, while addressing any negativity professionally and calmly, while offering a solution.
This helps to build trust with your customers, while boosting your local SEO efforts.
Reviews are an effective way to confirm your business operates in a specific area, which are powerful local signals. When customers naturally mention their town or neighbourhood, your business becomes more relevant in local search results.
Geographic mentions help you rank for local “near me” searches, an effective way to power your local SEO rankings and reach your targeted audience.
Your website is a fantastic opportunity to showcase customer reviews. Embedding Google reviews, along with testimonials, help search engines connect your site to your Google Business Profile.
Place reviews in your home page trust panel, service pages, location pages, and contact pages. Make use of schema markup to help Google display your star ratings in search results, boosting website traffic.
Customer reviews are more than social proof, they are a powerful way to improve your local SEO rankings. When you increase review volume, respond to all reviews, and integrate reviews on your website, you can improve your local SEO performance. Contact Genie Crawl today for a bespoke customer review strategy, helping you grow your business in the long-term.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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