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How to Use Data Visualisation to Enhance Your Content Strategy
Data visualisation is very useful for your SEO efforts, helping you enhance your content strategy. Businesses use data visualisation to evaluate goals, doing comparisons, and more, helping to absorb a lot of information quickly.
Studies conducted by neuroscientists at MIT found that the brain processes visual content thirty times faster than processing a word. Content that has compelling visual elements can also boost engagement by more than thirty five percent.
There are a number of ways to use data visualisation if you want to enhance your content strategy:
You can use client demographic information to create a buyer persona, helping you identify where your leads come from. You can use social analytics to determine how your website visitors find your business online, helping you amend your strategy accordingly as needed. Visualisation for customer analytics can be in the form of a graph or chart, making it easy to understand the insights provided.
Data visualisation isn't only suitable in creating a buyer persona or identifying where your visitors come from, it is also highly effective when creating shareable content. Infographics and customised images are popular social media shares. You can take the latest figures or survey data and create an image or infographic, that will boost shareablilty, enhancing your reach.
Using visuals is an excellent way to ensure your website stands out. This is done by breaking up the text, and showing statistics or data that is current and fresh. As you would create an infographic, you can use data that is relevant to your industry, creating a visualisation that really stands out and grabs your visitors attention.
Using data to tell a story is an excellent way to grab your audiences attention and convert new leads. You can use in-house data, or you can use external data to support your content, making it valuable, high quality, and accurate.
There is a myriad of ways to incorporate data visualisation into your content strategy to boost engagement and increase dwell time. Visuals are easier for your audience to absorb, but you can also use data visualisation to understand your own website, where it is performing and where it is lacking. At Genie Crawl, we can help you turn your data into visualisations for your audience, or we can assist with data visualisation to understand your audience or what areas of your website needs improvement. Contact us today to find out more.
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