How to Use Events to Drive Local SEO Engagement

As a local business, it's important that you stand out in your local area. A powerful way to achieve this is to take advantage of local events, boosting your search engine optimisation (SEO) efforts. When you connect with your community, highlighting events, it helps to improve your online presence, attracting more potential customers.

The question is how to use events to drive local SEO engagement? Continue reading now to get Genie Crawls top tips and strategies:

Create Local Event Content

To create local event content, you can create:

Blog posts – write posts about upcoming events, or a detailed guide with dates, locations, and what visitors can expect. Remember to use relevant location-based keywords, such as “fun fair in [your town or city]”
Event calendars – create an event calendar and keep it up to date on your website, becoming a go-to resource for your local community. Updating your calendar can keep your local visitors coming back to your site, showing your site as a valuable source of
information, boosting your local SEO ranking
Event recaps – you can write a blog post with videos, quotes, and videos from events. This provides valuable content, showing your engagement with your local community.

How to Use Events to Drive Local SEO Engagement

GET YOUR FREE ONLINE QUOTE

Make Use of Social Media

Social media is a powerful tool to help you promote upcoming local events, while boosting your local SEO efforts and engagement:

Promote events – use your social media channels and use hashtags related to the event and your local area
Live coverage – during the event, post live updates on your social media to share real-time experiences. Remember to tag the event and location to boost visibility
Engage with attendees – engage with event attendees by commenting, liking, and sharing their posts to improve your presence, driving traffic to your website.

Directories and Local Listings

Getting yourself on local listings and directories is a great opportunity to drive local SEO engagement:

Event listings – submit event updates and blogs to your local listings and directories, this helps to acquire backlinks to boost your local SEO engagement
Google Business Profile – update your listing with event details to improve local ranking and attract more visitors to your GBP

Collaborate with Event Organisers

Collaborating with event organisers can provide excellent opportunities:

Co-host or sponsor – increase chances of acquiring local backlinks
Guest blogs – post guest blogs on event organiser websites for local backlinks

Use High Quality Multimedia Content

Humans are visual by nature. Adding high quality multimedia content to your blog, event calendar, or guest blog can help to boost local SEO engagement:

Photos and videos – taken during the event and posted to your social media and website can improve engagement
Virtual tours – create a virtual tour of the event venue, providing content for visitors, while improving your SEO efforts through increased engagement.

Conclusion

When you take advantage of local events to drive local SEO engagement, you strengthen your relationship with your local community, while improving online visibility. If you need help using events to drive local SEO success, the Genie Crawl team are here to assist. Contact us today for a free evaluation and quote.

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu

Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra

Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa

Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton

Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain

Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter

Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy

Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson

Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend

Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae

Owner

How to Use Events to Drive Local SEO Engagement

Create Local Event Content

Make Use of Social Media

Directories and Local Listings

Collaborate with Event Organisers

Use High Quality Multimedia Content

Conclusion

RESEARCH

STRATEGY

IMPLEMENTATION

MEASUREMENT

Testimonials

See What Our Delighted Clients Say About Us

Contact Details

Contact Us

Get in Touch

Drop a Line

Contact Info

Our Services