How to Use Facebook Ads to Target the Right Audience

Visit Facebook Ads Manager

At this point you will need to log into or create a Facebook Account to be able to gain access to the Facebook Ads Manager dashboard. To start, click on the “create” button to start a new advertising campaign.

Select Your Marketing Objective

Under marketing objective, you will need to align with the objective that meets your campaign goals. Facebook offers an excellent selection of objectives ranging from brand awareness and traffic to campaigns and more. Your chosen objective influences how your advert is optimised and delivered.

Choose Where Your Ads Appear 

Facebook Ads Manager also offers you the opportunity to choose where your adverts appear. This enables you to select whether you want your adverts on Facebook, Instagram, or another network. Each placement option has unique characteristics. Ensure you select the platform that best aligns with your targeted audience.

Set Your Budget and Schedule

This is the point where you need to determine your advertising budget, along with your advertising schedule. You can choose a daily or lifetime budget, along with the start and end dates for your advertising campaign. Facebook offers flexible budget options that enables you to control your advertising expenditure, in order to maximise your return on investment.

Detailed Targeting

This is a very important step that must not be ignored. Under detailed targeting, you specify your audience based on their interests, demographics, and behaviours. Facebook offers extensive targeting options, enabling you to narrow down your audience, ensuring your adverts are only displayed to relevant uses.

Custom Audiences

Be sure to take advantage of the Custom Audiences feature on Facebook Ads. You can upload customer lists, website visitors, along with app users to create a custom audience. This provides you with the opportunity to target users that have already interacted with your brand in the past, boosting your chances of a conversion.

Lookalike Audiences

Lookalike audiences helps you expand your reach. Facebook identifies users similar to your existing customers, helping you connect with a new audience that shares the same characteristics as your existing customer base.

Exclusions

When you add exclusions, you are able to exclude audiences that ensures your adverts are not shown to irrelevant users. This is useful in refining your targeting, reducing the risk of your advert constantly being shown to users who already engaged with your content.

Review

This is the final step of targeting the right audience using Facebook Ads. Ensure you take the time to review your advert settings, targeting options, along with your budget before you launch your campaign. Once you are happy with everything, you simply click the “publish” button to set your campaign as live.

Conclusion

Effective audience targeting on Facebook Ads requires a careful and strategic approach. Analyse the performance from your campaigns and adjust your targeting strategy to achieve the best results. Do you need help with your Facebook Ads campaign? Genie Crawl is ready to help you target the right audience with our effective Facebook Ads services. Get in touch today and see how we can help you.