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How to Use Gamification in Digital Marketing to Increase Conversions
Gamification is expected to become a $95 billion industry in the next five years, making it essential for digital marketing strategies. When you use game design principles, such as badges, mini games, points, surveys, and quizzes, it improves user engagement.
It can also be used to collect user data, improve user engagement, advertise new products, boost brand awareness, while encouraging user-generated content. Many well-known brands have already used gamification to boost sales. Due to it boosting user engagement by more than thirty percent, it is able to increase conversion rates by seven times, showcasing what a powerful tool it is for businesses to connect with their audience, while gaining a competitive edge.
Gamification is a marketing tactic that is relies on game design principles and used in digital content and advertising.
There are various types of gamification that can be used, including:
Gamification can be a powerful tool when it comes to your digital marketing strategy, boosting brand awareness, increasing social sharing, and boosting conversions, to name a few:
When you incorporate gamification into your digital marketing strategy, incentivising users to share personal information, it provides you with valuable user data that you can use when advertising your business online.
Gamification requires user participation, which can boost user engagement. Customer engagement is increased by thirty percent when using interactive elements on your website. You can also use limited-time offers to prompt customers to take a desired action, such as making a purchase, or signing up for a service.
Using gamification helps to boost brand awareness. When you include gamification, you can increase your social media likes and followers, boosting brand awareness, appealing to current and new customers alike.
User-generated content is valuable when boosting brand awareness, user engagement, along with attracting new customers. You can use gamification with badges and coins, encouraging users to share their experiences. You can also ask for testimonials or reviews, while offering an incentive, such as a discount or free give-away. User-generated content is valuable in digital marketing, a vote of confidence for your business from one customer to the next.
Gamification can be used to increase conversion rates. When you encourage user participation, such as surveys and personalised tips, you can increase the chances of converting your visitor into a loyal customer, boosting conversion rates.
Gamification has been tied to the online gaming industry for years, shifting into the digital marketing landscape to provide businesses with an opportunity to boost engagement, and ultimately conversions. Do you need help with your digital marketing strategy? Genie Crawl is here to help your business reach your online audience and achieve online success. Contact us today for a free evaluation and quote.
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