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How to Use Google Search Console for SEO Insights
Google Search Console is a tool for website owners that want to optimise their SEO strategies. This tool provides detailed insights on how your website is performing in search engine results pages (SERPs). It enables you to adjust your strategy to achieve the best results.
Before you can start using Google Search Console, you need to set up an account. You can visit the website and sign in using your Google account. Once in, you add your website. You will need to verify yo own the site. Once verified, Google will start tracking your website data, which you can then view.
The Performance Report gives a detailed view on how your website is ranking in Google SERPs. It provides key metrics including clicks, average click through rate, and position. These are valuable metrics. If your click through rate is low, but impressions are high, it can be a sign that your content is not attracting the right attention. You can then consider optimising your titles and meta descriptions to improve performance.
The URL Inspection Tool is a key feature of Google Search Console, providing insights into individual pages of your website. It provides information on how Google crawls and indexes the pages, along with issues that may prevent correct indexing.
It is very easy to use. Simple past your URL from your site into the tool and it will tell you if the page has been indexed, any issues relating to Core Web Vitals, along with mobile usability. If your page hasn't been indexed, the tool will advise on why and help you request indexing.
In order to ensure that Google crawls your website, you will want to submit a sitemap. The sitemap file will list all your website URL's to help the search engine discover your content. You can go to the Sitemap section, add your sitemap URL and submit.
Core web vitals measure user experience (UX). This includes your page loading times, interactivity, and visual stability. These are metrics used by Google as part of its ranking algorithm, which will directly impact your website's SEO performance.
Google Search Console provides valuable SEO insights into search queries that are driving traffic to your website, helping you understand how people find your website. You can analyse the keywords that bring in the most traffic and adjust your content strategy accordingly.
The Coverage Report in Google Search Console helps you understand which of your pages have been indexed, along with the pages that have issues and what those issues are. Pages that are not indexed due to errors will not show in search results. Common issues can include crawl errors, mobile usability issues, and blocked resources.
By regularly checking your Google Search Console reports, you can track improvements in organic traffic. This can help you determine if your SEO strategy is achieving results. You can identify opportunities for growth.
Google Search Console provides data on rich results, a special format like featured snippets and FAQ that appear in search results. These tend to drive more clicks, boosting your visibility online.
Google Search Console is a free tool that is exceptionally powerful in providing insights into your SEO performance. It analyses search queries and helps you fix any indexing issues. It offers everything you need to optimise your website for success. Are you ready to take your SEO to the next level? Contact Genie Crawl to ensure you are enjoying the powerful features of Google Search Console to achieve maximum results.
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