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How to Use HARO (Help a Reporter Out) for Link Building
Imagine you or your business being mentioned in major publications and news sites. A dream for so many businesses, but it doesn't have to be a distant dream with HARO (Help a Reporter Out).
HARO helps to connect experts with journalists looking for reliable sources of information, helping you gain valuable backlinks from trusted media outlets, boosting your authority and credibility.
Help a Reporter Out (HARO) is an online platform, connecting journalists with experts to help them with information for their stories. It helps businesses and business owner gain media exposure, earning high quality backlinks. When you answer relevant queries, you can earn HARO backlinks, improving your SEO efforts.
The major outlets and news sites currently using HARO includes:
There are some steps you can take to gain valuable links through HARO:
The first step is to visit the HARO website and create a free account. You will be asked to choose categories that match your expertise. HARO has a new pitching platform, offering advanced features, helping you connect with journalists effectively. Be sure to select the relevant categories, this way when a journal contacts you with queries, you are able to answer their questions, gaining valuable HARO backlinks.
HARO sends out three mails daily, each email containing requests from journalists searching for expert opinions. These queries are link building opportunities if you are able to respond with the information they need, offering value to their story.
Try not to miss the emails, but rather go through each one and select queries matching your niche and knowledge. Do not respond to every query, rather focus on the ones where yo can provide the most value.
Create a well-structured and concise response. Introduce yourself, highlight your expertise, and provide a unique and informative answer to the journalists question. Do not be promotional. Journalists want useful insights.
Once you are happy with the response you crafted, you can submit it via the HARO platform or via email, depending on the preference the journalist has chosen. Be prompt with your response, bearing in mind most journalists work to tight deadlines. The sooner you submit your response, the higher your chances are of being noticed.
Most of the time, journalists will include a backlink to your website when they use your response in their story. These are high quality backlinks, that offer excellent SEO benefits. Try using Google Alerts to track business mentions and links, which will ensure you are notified when your response goes live.
HARO is an effective way to improve authority and credibility by acquiring high quality backlinks from news websites and major publications. If you need help with HARO link building to boost your business credibility and trust, get in touch with Genie Crawl today.
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