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How to Use Heatmaps to Improve Website UX and SEO
Heatmaps offers thousands of valuable insights. While listing a thousands of ways to use heatmaps to improve website user experience (UX) and search engine optimisation (SEO), we will focus on the main ways you can use different heatmaps to validate your ideas and identify optimisation opportunities.
Your website pages may be absolutely stunning, but heatmaps enable to to demonstrate how they are performing. Heatmaps are easy to understand, helping you explain how the website is performing, that is important when it comes to redesigning a website for successful user experience (UX). This is important when you want to improve your website performance in search engine results pages.
Call to action (CTA) is a prompt for user action. It is usually a link or button, designed to attract clicks to increase sales or sign-ups. Heatmaps can be used to determine the number and percentage of user clicks on call to action buttons. You can use these to determine which CTAs have the most clicks, along with the ones being ignored. This is very helpful in identifying opportunities to improve CTAs and conversion. With the visual evidence provided by the heatmaps, you can identify ways to produce users with an intuitive UX.
Not all visitors to your website scroll to the bottom of the pages that they visit, meaning they are missing out on valuable information. People will visit your website using different web browsers and devices, meaning they don't all see the same information on the part of the page that is visible without scrolling. Heatmaps are vital when it comes to determining what the majority of your website visitors see.
This tool shows you the average fold on mobile and desktop devices, enabling you to identify the best areas to showcase important information and CTAs. You can identify how far the visitors scroll on your website. When you move these important elements up the page, you ensure they are seen by more people.
Often your website visitors will click on different elements that they assume are links. This can be miss-clicks, Heatmaps collect useful data from visitors, showing you common click patterns. When you look at the heatmap, you are able to identify incorrect clicks, fixing the issues or modifying them, ensuring you provide a great UX, while boosting your SEO efforts.
Heatmaps also help you identify bugs or design errors that your visitors find frustrating, resulting in them abandoning your site and increasing your bounce rate. Using heatmaps you are able to identify what elements are causing your high bounce rate, enabling you to make the necessary adjustment to engage your website visitors, reduce bounce rates, increase dwell time, improving UX and SEO.
If you have read our previous blogs, then you know how important responsive website design is, enabling your mobile users to enjoy great navigation when using your website. Responsive website design that adapts to your users screen, is a fast and effective way to provide content to visitors.
You can use heatmaps on the mobile and desktop version of your website, identifying differences in user behaviour, while identifying missing CTAs, and more. Heatmaps help you optimise your pages for numerous devices, increasing conversions.
Heatmaps are easy ways to track your performance for UX and SEO. They enable you to visualise your performance, identifying areas that need addressing and making necessary change to improve user experience and search engine optimisation. Contact Genie Crawl today to find out more about using heatmaps to improve website UX and SEO.
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