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How to Use Help a Reporter Out (HARO) for Link Building
Have you been wondering if you can acquire high quality backlinks using HARO (Help A Reporter Out)? Well the quick answers is Yes!
HARO has had a bad reputation in the past because of unverified sources posting as experts, poorly edited AI-responses, along with link farms, but it can still be a valuable link building tool to boost your SEO efforts, when used the right way.
Let's start at the beginning. HARO, Help A Reporter Out, is an online platform connecting journalists with PR professionals, covering subject matter in different fields. When used correctly, it provides journalists with needed insights to improve the credibility of their work, while providing you with exposure and quality backlinks.
The great news is that HARO is free. It hosts requests from journalists for insights, quotes, and expert-led content. Once subscribed, you receive requests for input on subjects, matching your expertise.
Let's use an example where you are a dentist. A journalist for a health and well-being website requests a quote about dental implants. As an expert, you sent a pitch response, and the journalist can then accept your offer. Once you answer their questions and submit your insights or quote, your name, comments, and website links, it is published on their website.
You will need to create a HARO account to use this service to acquire high quality backlinks. Setting up an account is straightforward and quick. We do recommend taking your time to ensure you get noticed.
Complete the profile as an expert. This is your chance to shine, selling yourself to journalists and publishers. Include detailed and specific information about yourself, your experience, along with qualifications. We also recommend adding some achievements to make your profile more appealing.
Your HARO profile will include:
With your profile set up, you will start receiving requests via email. In order to achieve this you need to subscribe to lists aligned with your qualifications and expertise.
HARO is an excellent opportunity to acquire high quality backlinks from websites with high domain authority. In addition to the excellent link building opportunities provided, HARO is also excellent for:
Acquiring links from HARO can be powerful. We recommend following the link building strategies for HARO listed below to increase the chances of your pitch being accepted:
HARO offers an excellent opportunity to give your online presence a boost with high quality backlinks. It is a proven method for boosting brand awareness, driving referral traffic, and increasing domain authority. If you need help using HARO for link building, contact the Genie Crawl team now.
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