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How to Use Hyperlocal SEO for Town-Level Targeting
Hyperlocal SEO is a process where you target local customers. This town-level targeting helps small local businesses even the playing field with larger competitors by capitalising on local search terms.
Businesses have the opportunity to establish themselves as local authorities, driving foot traffic by using precise keyword research, Google Business Profile optimisation, geo-targeted content, and more.
Hyperlocal SEO is an advanced local SEO strategy to boost your business's online presence. It targets customers within a specific geographical location, such as a town, or even a street. Traditional SEO focuses on broad keywords and national or international visibility, while hyperlocal SEO focuses on local relevance, along with your physical proximity to the user.
While the two terms are used interchangeably, there are differences you need to know about. Local SEO focuses on a broad geographical area, such as targeting customers with a region or city. While hyperlocal is sharper focus to a smaller area, focusing within a few miles of the business location.
Investing your time into hyperlocal SEO can provide numerous benefits, including:
Here at Genie Crawl, we have put a few tips together to help you use hyperlocal SEO effectively for town-level targeting:
It's essential you familiarise yourself with the unique characteristics of the town you are targeting. This involves researching the most popular landmarks and points of interest, along with town nicknames that the community may use in their search. This helps to boost relevance and online visibility.
Conduct your keyword research to identify hyperlocal keyword opportunities. You can use SEMrush, or Google Keyword Planner to identify high volume, and low competition keywords that you can use for your targeted town.
Your Google Business Profile (GBP) is an essential part of any successful local SEO strategy, playing an important role in hyperlocal SEO. It is the main source of information in local results. Ensure you complete your GBP in detail, providing accurate and updated information,
Adding visual content is a powerful hyperlocal SEO tool. It enables you to showcase your products, services, and your business to your local community. Add geo-tagged images to boost your location, this can include community events or landmarks.
SEO is creating content that resonates with your audience. When it comes to creating hyperlocal content, you need to highlight your business connection with your local community.
Hyperlocal SEO provides businesses with the opportunity to boost online visibility when it comes to town-level targeting, reaching your nearby customers, increasing website and foot traffic. Are you ready to take your local visibility to new heights? Contact Genie Crawl today to learn how hyperlocal SEO can benefit your business.
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As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
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