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How to Use Internal Linking to Improve SEO
Internal links, also known as hyperlinks, connect one page of your website to another page, all within the same website. These links play an important role in navigation, guiding your website visitors through your website, while helping search engines discover your new web pages.
Internal links have also become a ranking factor, influencing how search engines perceive the importance of your web pages. When you strategically place internal links within your website, it ensures the search engine bots can find, crawl, and index your content. This helps to improve the visibility of your web pages in search results.
Internal links are hyperlinks that point to different pages within the same website. They have an impact on your ranking in search engine results pages (SERPs). While we don't know how much weight they carry, internal linking remains an important on-page SEO factor.
Internal linking plays a very important role in SEO, helping search engines and users discover your website pages and navigate your site seamlessly.
Why are internal links important to your SEO success? Here is what our team at Genie Crawl have to say:
Google recommends using text based hyperlinks on your website to have your content crawled effectively.
When a search engine crawler finds an internal link, it follows the link to crawl and index a new page. Indexing pages are important for search engines, understanding the content of your page they are able to provide them to relevant users based on their search query.
A well-designed internal linking structure helps your audience and search engines navigate your website with ease. They are used to discover new information or resources relevant to them. This increases how long visitors spend on your website, increasing dwell time and reducing bounce rates, both of which are important to SEO.
When your website visitors are exposed to other pages, it increases your chances of a conversion. It boosts user experience and we all know that Google rewards websites that offer a good user experience (UX).
Internal links can positively impact your ranking in search engine results pages (SERPs) by distributing authority from one page to the next on your website. This is called link equity distribution. It refers to distributing the authority from a high authority pages to new or less visible pages.
When one of your website pages are performing really well, you can add internal links to other pages on your website that will benefit from link authority. It helps to boost the ranking and authority of your other website pages.
We have put together some useful tips to help you improve your SEO efforts with internal links:
Internal links are vital tools that should not be ignored when it comes to your SEO efforts. When you use internal links, you can improve your website visibility in SERPs, driving targeted traffic to your web pages. Remember to focus on providing a natural and intuitive navigation experience, providing the best user experience, that can boost your SEO. Do you have a question about internal links? Do you want us to help you with your internal links to improve SEO? Give the Genie Crawl a team and let us help you now.
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